Chegg Partners With Ingram Content Group
GETTING DIGITAL: Chegg, a publicly-traded company best known for helping students find and buy textbooks, struck a partnership with Ingram Content Group, one of the world’s largest book distributors. TechCrunch reports that only 30% of Chegg users order physical textbooks, and suggests this partnership will reduce shipping and storage overhead. Under this deal, Ingram will be responsible for distribution and warehousing, while Chegg will retain ownership over pricing, catalog and marketing. All signs are pointing to growth in sales of digital books: In its last earnings release, Chegg reported a 54% year-over-year increase in digital revenue.