The Prickly Process of Changing Vendors

CHANGE IS HARD: Let's be honest: getting your product into schools may mean getting them to stop using existing ones. But business can get personal, and customers often stick with what they know best. Joshua Kim over at InsideHigherEd offer three major factors--sunk costs, relationships, reputations--that make it especially hard for schools to switch edtech vendors, even when it's in their best interest.

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