The Sales Development Representative is an insight-driven individual responsible for generating and qualifying high-quality sales opportunities for the District Sales team. The role combines timely inbound follow-up with targeted outbound outreach through calls and emails, using strong research, creativity, and effective sales tools to engage the right districts with relevant messaging that drives pipeline.
This role partners closely with Partnership Executives and cross-functional teams to drive opportunity quality, surface market insights, and support revenue growth.
What You’ll Do
- Manage inbound and outbound leads from first touch through scheduled meetings using timely, personalized outreach
- Qualify leads and move them efficiently from MQL to SQL with strong handoffs to Sales
- Execute targeted outbound outreach informed by district priorities, research, and intent signals
- Use emerging sales technology, including AI tools, to improve research, prioritization, and outreach effectiveness
- Surface trends, objections, and market insights to inform Sales and Marketing strategy
- Maintain accurate CRM data and documentation to support visibility, reporting, and collaboration
What We’re Looking For
- Strong written and verbal communication skills
- Comfort learning and adopting new sales tools and technology to work efficiently
- Ability to research accounts and tailor outreach to specific audiences
- Organized, detail-oriented, and comfortable managing multiple projects simultaneously
- Resilient, motivated, and comfortable hearing no
- Curious mindset with a willingness to test, learn, and iterate
What Success Looks Like
- High-quality meetings that convert into qualified opportunities
- Consistent contribution to pipeline value, not just activity volume
- Outreach that prospects reference as relevant and thoughtful
- Clean CRM data that supports accurate reporting and handoffs
- Regular insights that influence sales and marketing strategy
Why This Role Matters
This is not a high-volume, script-heavy role. The Sales Development Representative plays a critical role in shaping pipeline quality, understanding district needs, and helping the broader team win in a competitive market through relevance, insight, strong fundamentals, and thoughtful use of modern tools.