​Google Goes Kid-Friendly with 13-and-Under Targeted Products

Enterprises

​Google Goes Kid-Friendly with 13-and-Under Targeted Products

Dec 3, 2014

YOUNG SEARCHERS: Google has found a new idea in their own backyards--or cribs. Motivated by the fact that its employees are having kids, the search giant plans to roll out versions of its popular services targeted for the 13-and-under crowd in 2015, reports USA Today. The likely candidates, according to the article, are search, YouTube and Chrome. (Already there’s a “Kids Studio where little Googlers tinker with projects.”)

While the expansion into the under-13 market will spark controversy, Googlers see it as a way to introduce the Internet to youngsters in a healthy, kid-friendly way. “We want to enable [parental] supervision but not be regimental,” explained VP of Engineering Pavni Diwanji.

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