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Curriculum Products

Language learning with native speaker interaction

Overview

Goals: Livemocha’s goal is to make language learning accessible for everyone, regardless of location or ability level. The tool aims to improve people’s ability to communicate globally.

Approach: Livemocha offers lessons and courses (multiple lessons in sequence) in 35 languages. Using the platform, language learners, teachers, experts and enthusiasts can support each other by giving tips and offering feedback in the form of written comments and/or audio recordings. All of the courses and lessons are rooted in the Whole-Part-Whole methodology of teaching, which includes observing an expert or native speaker, learning components like vocabulary and grammar, and engaging through practice and conversation.

Pricing: It is free to create a Livemocha login and then users can use the platform’s two forms of currency (coins and/or beans) to pay for lessons and courses. Coins are earned through engaging with the content and helping other members of the community. Beans are available for purchase.

Who is Using It: As of summer 2014, LiveMocha has 16 million users from 195 countries. These users include language learners, instructors and experts, and enthusiasts.  

Product Brief

Goals

Livemocha’s goal is to make language learning accessible for everyone, regardless of location or ability level. The tool aims to improve people’s ability to communicate globally.

Approach

The Livemocha community includes language learners, teachers, experts and native speakers. These individuals support each other by giving tips and offering feedback in the form of written comments and/or audio recordings. Livemocha offers self-paced lessons as well as courses, which contain multiple lessons in a sequence designed to target a particular objective. All of the courses and lessons are rooted in the Whole-Part-Whole methodology of teaching. Livemocha’s use of the Whole-Part-Whole method includes observing an expert or native speaker, learning components like vocabulary and grammar, and engaging through practice and written conversation.

The platform offers content in 35 languages, created by contracted language professionals. Foundational courses are available for the top four languages: English, French, Italian and Spanish. These courses were designed as full curricula containing approximately 240 lessons each. The other languages have what Livemocha calls “Starter Packs,” which are introductory courses containing about 20 lessons. These were designed to teach language around basic vocabulary like colors, numbers and greetings.

There are frequent opportunities to complete what Livemocha calls “submission exercises.” These exercises allow the learner to practice writing and speaking and to request feedback on their work from the community. Exercises may include reading or listening to a prompt and recording a response in written or audio format. Feedback can come in the form of written comments and/or audio recordings.

Anyone can create a free login on Livemocha. When a user first creates an account, the site asks for basic information such as name, email, birthdate, native language and the language the user would like to learn. Then, using a combination of text and images, the platform asks the user to identify his/her level of skill in the language they are looking to learn.

Then it prompts the user to find a new lesson. The user has a dashboard with a series of options including finding a lesson or course, helping others or finding a language partner. Courses include a series of lessons and cost more than a single lesson. A user can click to see more information about a course or lesson before deciding to buy it.

The platform has two types of virtual currency: coins and beans. When a user first logs in, he/she receive 40,999 coins that can be used to purchase lessons or courses, or to get feedback. A user can get more coins by watching a video, looking at a vocabulary card or helping other learners, for example. If a user runs out of coins and does not want to help others by giving feedback, they can purchase beans, the other form of currency.

  • 199 beans = $2.29
  • 499 beans = $5.17
  • 1,499 beans = $14.94
  • 2,999 beans = $28.34

Typically a lesson costs 99 beans or 6,999 coins. A course’s cost is calculated by the number of lessons included. For example, a course with 25 lessons costs 2,475 beans or 174,975 coins.

Business Model and Pricing

The platform has two types of virtual currency: coins that are earned through engaging with the content and helping other members of the community, and beans which can be purchased. When a user first logs in, he/she receive 40,999 coins that can be used to purchase lessons or courses, or to get feedback. A user can earn coins by watching a video, looking at a vocabulary card or helping other learners, for example. If a user runs out of coins and/or wants to purchase lessons or courses faster than they are earning coins, they have the option to purchase beans, the other form of currency.

  • 199 beans = $2.29
  • 499 beans = $5.17
  • 1,499 beans = $14.94
  • 2,999 beans = $28.34

Who is Using It

As of summer 2014, Livemocha has 16 million users from 195 countries. These users include language learners, instructors, experts and enthusiasts. 

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PRODUCT VIDEOS

Livemocha overview
Livemocha overview
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Livemocha critique

PRODUCT ATTRIBUTES

Audience

Adult Learning Adult Learning
Lifelong Learning Lifelong Learning

Characteristics

Language Learning Language Learning