Products > Courseware > Digital Marketing Simulation by Simbound
Digital Marketing Simulation by Simbound
Digital Marketing Simulation by Simbound

Digital Marketing Simulation by Simbound

Pre-made, supplemental courseware that enables digital marketing simulations

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Overview

Simbound is pre-made, supplemental courseware that enables digital marketing simulations. Through Simbound, students carry out introductory digital marketing operations such as setting up a website, pay per click search engine marketing, A/B testing, and e-mail communications, and analyze results through an analytics dashboard. Instructors can modify marketing budgets, objectives and rewards, as well as demand and consumer interest for a particular product. Simbound generates reports on student activities and performance that instructors can review. Instructors can use Simbound in fully online, blended, or face-to-face formats.

Courseware Features
  • Pre-made Course
  • Supplemental
Integration LMS
    Discipline
    • Business
    • Marketing
    Support
    • In-Person Faculty Training
    • Online or Phone Faculty Support
    • Online or Phone Student Support
    • Technology / Platform Integration Services
    Pricing Data
    • Free, Usage-based license (per student)
    • 50 EUR/50 USD for individual licenses. University licenses are available but are charged based on the number of distinct simulation courses.

    Courseware Features

    Ratings are based on company self-assessment, guided by the CWiC Framework.

    • Adaptivity

      The content can be adjusted in relation to a learner's knowledge

    Low

    • Customization

      Educators and course designers can alter learning or assessment content

    High

    • Learner Autonomy

      Learners can impact or augment instruction based on their choices

    High

    • Socio-Emotional

      Use of feedback and interventions based on a learner’s social-emotional state

    Low

    • Assessment

      The presence of academic structures and the capacity to assess learning in relation to them

    Low

    • Collaboration

      Ability for learners and/or educators to engage with each other in the context of learning

    High

    Who is using it?

    Brandeis University
    Vienna Uni of Economics and Business
    VIA University College TEKO
    University of Guelph-Humber
    The Hong Kong Polytechnic University


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