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Digital Marketing Simulation by Simbound

Pre-made, supplemental courseware that enables digital marketing simulations

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Digital Marketing Simulation by Simbound Product Website

Simbound is pre-made, supplemental courseware that enables digital marketing simulations. Through Simbound, students carry out introductory digital marketing operations such as setting up a website, pay per click search engine marketing, A/B testing, and e-mail communications, and analyze results through an analytics dashboard. Instructors can modify marketing budgets, objectives and rewards, as well as demand and consumer interest for a particular product. Simbound generates reports on student activities and performance that instructors can review. Instructors can use Simbound in fully online, blended, or face-to-face formats.

Courseware Features
  • Pre-made Course
  • Supplemental
Integration LMS
    Discipline
    • Business
    • Marketing
    Support
    • In-Person Faculty Training
    • Online or Phone Faculty Support
    • Online or Phone Student Support
    • Technology / Platform Integration Services
    Pricing Data
    • Free, Usage-based license (per student)
    • 50 EUR/50 USD for individual licenses. University licenses are available but are charged based on the number of distinct simulation courses.

    Courseware Features

    Ratings are based on company self-assessment, guided by the CWiC Framework.

    • Adaptivity

      The content can be adjusted in relation to a learner's knowledge

    Low

    • Customization

      Educators and course designers can alter learning or assessment content

    High

    • Learner Autonomy

      Learners can impact or augment instruction based on their choices

    High

    • Socio-Emotional

      Use of feedback and interventions based on a learner’s social-emotional state

    Low

    • Assessment

      The presence of academic structures and the capacity to assess learning in relation to them

    Low

    • Collaboration

      Ability for learners and/or educators to engage with each other in the context of learning

    High

    Who is using it?

    Brandeis UniversityVienna Uni of Economics and BusinessVIA University College TEKOUniversity of Guelph-HumberThe Hong Kong Polytechnic University

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