WeVideo Senior Education Marketing Manager

WeVideo - Menlo Park, CA - Full time

WeVideo - Menlo Park, CA - Full time

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WeVideo is on the hunt for a Senior EdTech Marketing Manager with a passion for education and video and a talent for organization, process, and details. We are looking for an all-star who has an intimate knowledge of the K-12 education marketplace, technicals tools and a knack for getting the details ironed out while keeping an eye on our overarching vision. WeVideo is already the market leader in video editing and storytelling tools for the education market, but we have no intention of resting on our laurels and are looking for a passionate EdTech marketing expert to help us continue to grow at a fast clip so that friendly and affordable storytelling tools are available in classrooms everywhere.What will you be working on?

  • Create and manage marketing materials and customer resources
  • Manage our esteemed ambassador network
  • Develop monthly email newsletters and create and run education email campaigns (automated and manually)
  • Manage all details and logistics of WeVideo’s presence at conferences and events
  • Write and produce blogs on a regular basis
  • Create case studies and success stories
  • Drive the production of white papers
  • Work on education branding and messaging
  • Manage education-related product and content marketing
  • Drive all education-related social media marketing
  • Develop and drive all grassroots education marketing activities
  • Initiating, managing and driving education marketing campaigns, events and projects from start to finish
  • Prioritizing and managing staff and resources
  • Introducing and managing processes and standards for the entire marketing department
  • Prioritizing projects based on revenue impact and strategic requirements
  • Creating and managing marketing documentation and reports
  • Sharing processes, tools, and methodologies with Product Managers
  • Most importantly, make WeVideo more visible and a must have for schools and teachers everywhere

What you’ll need to succeed:

  • A great aptitude for new software and technical products
  • A vast experience working in marketing
  • Work well independently and autonomously, a self-starter
  • Experience with email marketing
  • Works well in teams
  • Professional and clear at email
  • Extremely organized and detail oriented
  • Passionate about helping students and schools
  • Excited to work at a small company and make a big impact
  • Professional marketing experience
  • Edtech sales experience a bonus
  • BA/BS a must —MBA preferred
  • Ability to manage dozens of projects at the same time
  • Skilled at focusing on the day-to-day details while at the same time looking at the big picture
  • Excellent eye for design and ear for copy
  • Extensive background in all things related to digital marketing: social, SEO, PPC, display
  • Experience with events marketing and project management
  • Copy-editing and proofing skills
  • Great communication and reporting skills
  • Good financial planning & analysis skills
  • Effective tracking and communication of project status and metrics
  • Ability to excel in a fast-paced and constantly changing environment
  • Business development and partner management experience
  • Sales and sales support experience
  • PR/media experience
  • Proficient in HubSpot, SalesForce, Wordpress, Office, Adobe CC, Google Analytics, Google Docs, Google AdWords
  • A strong interest in video and video tools

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Role

Marketing

Experience Level

Mid Level

WeVideo

WeVideo is a powerful, easy to use, cloud-based collaborative video creation platform that is the digital storytelling choice of more than 6,500 schools worldwide. WeVideo is a Google for Education partner and is the exclusive digital storytelling solution for Google’s Education Creative Bundle.

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