Website Marketing - Webmaster Manager

DreamBox Learning - Remote - Full time

About Us:

Right now, even though STEM skills are increasingly important, over 60% of students in Kindergarten through 8th grade are not proficient in math at their own grade level. The pandemic has increased the opportunity gap for our most vulnerable students. As a society, we need to bring together our best, most creative minds to tackle this critical problem and ensure all kids are successful in math and school and have the tools they need to reach their potential. This includes developing the most innovative learning technology using advanced data science in a way that inspires students and empowers teachers. Come help us make a difference at DreamBox Learning.We’re passionate about our mission to radically transform the way the world learns. Today, our Intelligent Adaptive Learning platform – with its rigorous math curriculum and game-based environment – is helping 5 million kids and over 150,000 educators improve math achievement and build a love of math at the same time. In the wake of COVID-19, and the broad range of learning experiences: in-person, all virtual, and hybrid models, we are uniquely positioned to bring our best-in-class adaptive learning platform to more students and provide Educators and Parents with insights into their student’s learning.We offer a flexible, hybrid work solution once it is safe to go back into the office. We are all 100% remote at this time.

About the Role:

DreamBox is seeking a savvy Website Marketing Manager who will oversee the management of www.dreambox.com as a strategic asset for both brand and demand. This person will be experienced with digital & web strategies leveraging best practices in content, design, information architecture, data analysis, and SEO.This person will focus on managing our website as an integral part of growing our brand presence as well as feeding our marketing funnel to generate qualified sales leads and opportunities. Dreambox.com is a primary source for qualified sales opportunities, with over 30% of our new opportunities originating from organic, direct, and paid search traffic.Working with marketing and our internal design teams, the Website Marketing Manager will oversee the architecture, design, content, and user experience of our site in pursuit of more traffic, qualified leads, and lead conversions. This includes managing minor and major updates to the website as DreamBox continues to grow our depth of product offerings.In this role, you’ll also provide leadership and support for web analytics tools that ensure are tightly aligned with marketing objectives; deliver insights to help increase site visits and retention; and improve online conversions. You’ll work cross-functionally across marketing, sales, client success, and design teams to optimize the DreamBox.com experience for both prospects and existing customers. This position will report to the Sr. Director of Marketing.

What You'll be Doing:

  • Provide updates, reports, and manage the ADA compliance of website
  • Continuously innovate web through a mobile-first mindset providing suggestions, feedback, and thoughts on UX/UI using analytics and user behavioral tools
  • Work collaboratively with Brand, Creative, and Customer teams to understand future website needs as they relate to business KPIs
  • Provide feedback and suggestions for creative assets for web UX/UI best practices
  • Deliver weekly, bi-weekly, monthly, and quarterly reporting for SEO optimization, web analytics, and heatmapping / behavioral analytics depending on business needs
  • Monitor website stability including uptime, page speed, links, images, and all other associated website UX is working as intended
  • Oversees all technical interfaces related to the company’s web presence, including the Content Management System (CMS), WordPress, and Marketo
  • Support design and deployment of Marketo templates and pages for email, blog posts and press/media posts
  • Ensure the overall website reflects and adheres to the DreamBox brand standards while creating an ideal user experience to easily navigate visitors to the right content based on their persona and preferences.
  • Provide maintenance and general management of corporate website including responding to and troubleshooting all website issues and ensuring that the website is protected by enabling the appropriate security measures
  • Update HTML, CSS, JavaScript, CMS themes and plugins regularly
  • Implement coding best practices related to site performance, SEO and User Experience.
  • Work with vendors on major projects such as rebrands
  • Manage Google Analytics and Google Tag Manager implementations for event-based tracking, data layer execution, and ensure website analytics are working properly.
  • Collaborate with Digital Marketing and Marketing Automation team members to collect and integrate website analytics data into campaign and marketing team performance reports, as needed

About You:

  • 3-5 years proven experience as a Webmaster or Web Developer
  • Knowledge of web analytics tools and SEO
  • Familiarity with web standards
  • Working knowledge of website management tools
  • Proficient in HTML/CSS, XML, Wordpress, Laravel Nova (built on PHP); knowledge of SQL and Javascript is preferred
  • Familiarity with Marketo email and lading page templates and coding preferred
  • Strong troubleshooting and analytical abilities
  • Excellent communication and teamwork skills
  • Ability to generate creative ideas
  • Attention to detail and outstanding organizational skills
  • BSc/BA in Computer Science, Design or a related field is preferred

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

DreamBox Learning

At DreamBox, we believe children can excel at learning, no matter where they start, where they live, or who they are. We are dedicated to helping children realize their potential. Yet every child must be challenged, encouraged, and engaged in an individual way.
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