Web Marketing Manager

ISTE - Multiple Locations - Full time

WEB MARKETING MANAGER

Welcome to the International Society for Technology in Education (ISTE®), home to a passionate community of global educators who believe in the power of technology to transform teaching and learning, accelerate innovation and solve tough problems in education. ISTE is looking for a passionate candidate to join the Events and Marketing team as a Web Marketing Manager. This individual will be responsible for work with marketing team members and support internal ISTE stakeholders by managing our databases, web and email properties and ad platforms. This job can be located in Portland, Oregon or Arlington, VA.

POSITION SPECIFIC DUTIES

Web Design and Content Management

Create and maintain high-performance, mobile responsive, customer-facing web pages for the organization using Drupal, Hubspot and more. Collaborate with marketing team members, internal stakeholders and the design team to manage new and existing site content, style and appearance.

Email Marketing

Design and create HTML emails for all outgoing email communications, which includes: building email templates and optimizing email messages and layouts, implementing tracking, sending and reporting results. Strong knowledge of HTML email best practices, mobile responsiveness, and CAN-SPAM compliance is required.

Tracking and Reporting

Utilize Google Analytics, and other reporting software to provide regular reporting of online marketing performance and patterns in user activity. Provide regular tracking and insights on digital campaigns, including email metrics. Develop customized dashboards and reports as needed. Leverage internal data and market trends to make performance-based recommendations for implementation improvements. Effectively communicate channel performance and test learnings to the broader marketing team, stakeholders and leadership.

Project & Stakeholder Management

Take a project management role when working on specific digital projects including, but not limited to event website(s) design and implementation, software integration, stakeholder training and relationship building, and SEO initiatives.

Contractor Management

Hire, on-board, and manage outside contractors to support web and digital advertising work.

List Optimization

Take the lead on managing database contacts. This position, in conjunction with campaign managers, will be responsible for list retention, engagement monitoring, nurturing leads and ensuring an effective communication flow with ISTE members and prospects.

Ad Management

Work with marketing project managers to develop, execute and evolve strategies for paid campaigns across Facebook, Instagram, the Google Display Network (including Google Grants), LinkedIn and Amazon.

EDUCATION/EXPERIENCE/SKILLS

Minimum Qualification Guidelines

  • Bachelor’s degree in computer science or a related field, or a minimum of three years of related experience. An equivalent combination of education and experience may also be acceptable.
  • 3-5 years of work experience in digital marketing.
  • Experience in HTML, CSS, Website CMS, Marketing Automation, Google Analytics, and CRM.
  • Experience in email marketing design and development, email marketing software, mobile responsive, and CAN-SPAM compliance.
  • Basic knowledge of search engine optimization.
  • Experience with Adobe creative suite, creating or editing files.

Skill Requirements

  • Strong project management skills
  • Ability and desire to manage contractors
  • Ability to be flexible and take direction, enjoys a challenge and embraces change.
  • Problem solver with an ability to diagnose and resolve potential issues within websites, browsers and databases
  • Keen focus on consistency, attention to detail, and continuous improvement
  • Ability to meet tight deadlines and work under pressure
  • Ability to prioritize workload and disciplined to focus on top priorities first
  • Committed to producing high quality work
  • Service-oriented, collaborative and flexible
  • Confident in their digital marketing expertise--can bring ideas to the table
  • Thrives on relationship building
  • Takes ownership of deliverables

SELECTION PROCESS

  • FLSA: Exempt. Salary: Commensurate with experience; can be located in Portland, Oregon or Arlington, VA

We only accept applications that follow the electronic process. No phone calls please. This position is subject to background screening. Qualified applicants should submit a cover letter and resume for consideration.

ISTE offers generous benefits plan, and paid vacation leave, as well as other types of leave. ISTE benefits include a generous health, dental, and vision plan, employer base salary contribution to 403(b) plan; paid short and long term disability plan and employer-paid term life insurance.

At ISTE, our commitment to equal employment opportunity and affirmative action seeks to ensure a work environment free of discrimination and harassment. We respect and value work force diversity among all employees and all those with whom we do business

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Locations

Portland, Oregon
Arlington, Virginia

Role

Marketing

Experience Level

Mid Level

ISTE

Welcome to the International Society for Technology in Education (ISTE®), home to a passionate community of global educators who believe in the power of technology to transform teaching and learning, accelerate innovation and solve tough problems in education.

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