Web and Print Designer

Goalbook - San Mateo, CA - Full time

Goalbook - San Mateo, CA - Full time

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Have you been at a large company where you feel like a cog in the wheel?

Have you wanted to build products that help people directly in meaningful ways?

I'm Justin, Founder of Goalbook, and we're looking for a creative and versatile web and print designer to join our team and growing company. At Goalbook, we’re using technology to solve one of the most difficult and systemic challenges facing the K-12 education system: empowering educators to transform their instruction for 21st century learning. We know that technology is not an end in itself, but a critical component of how we can change how teachers are trained, supported, and empowered so that they can help all students succeed.

We partner with over 500 school districts across 45 states, working closely with district and school leaders to support their teachers. Goalbook was founded by former district administrators, Daniel Jhin Yoo and Justin Su, was a member of Y Combinator/ImagineK12’s first cohort and the first company to be funded through New Schools’ Seed Fund, now Reach Capital.

You’ll play a key role in designing our educator-facing resources in Goalbook Toolkit and Pathways and our company website. You’ll contribute to our branding and marketing initiatives through the design of flyers, print materials and publications. Your work will help educate instructional leaders about Goalbook and our mission of empowering teachers to transform instructional practice.

Are you looking to feel inspired and excited every day?

Key Responsibilities

  • Manage the design and update of our goalbookapp.com website
  • Develop collateral and publications that communicate Goalbook’s thought leadership and the outcomes we help achieve with our district partners
  • Work on the Product team to iterate on and design product UI/UX and educator-facing resources
  • Manage user lists and newsletters, and analyze site and user analytics
  • Collaborate and participate in initiatives that impact the entire organization across Partnerships, Success, Marketing, and Product


  • Competitive salary and benefits
  • Small team culture and true ownership of work. Your ideas matter
  • Full medical, dental, and vision coverage. 401(k) matching and personal health stipends
  • A truly motivated, passionate, talented and fun team. We’re collectively interested in helping you grow in your career
  • Open vacation policy. Take personal time off and work from home as needed
  • Sweet office in downtown San Mateo near Caltrain and loads of awesome restaurants and cafes
  • Weekly catered lunches and bottomless supply of snacks, drinks, and good times

Required Skills & Experience

  • Experience working with design tools (Adobe Photoshop, InDesign, Sketch, InVision)
  • A creative approach to problem-solving and design
  • 1+ years experience developing and maintaining websites
  • Thorough knowledge of HTML, CSS and jQuery
  • Passion for tackling the most challenging issues in K-12 education
  • Entrepreneurial spirit – you’re not here to just execute; challenge us and inspire us and make this your company too

Desirable Skills & Experience

  • Experience working on enterprise websites
  • Any front-end development (storyboarding, editing) skills is a plus
  • Rapid prototyping/sketching tools (e.g. Sketch)
  • Familiar with Google Analytics


Reach out to Purva Dandona at jobs@goalbookapp.com with your cover letter, resume, LinkedIn, and how you heard about us. Include any links to personal projects and websites. This position is based in our San Mateo HQ and cannot be remote. Applicants will not be considered without a cover letter.

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Product Management

Experience Level

Mid Level


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