Vice President of K12 Sales and Marketing

Vista Higher Learning - Remote - Full time

WHO ARE YOU? You are a driven and enthusiastic sales leader, people manager, mentor, and team builder. You thrive in entrepreneurial team-oriented environments, can operate on both the tactical and strategic levels, and prefer to work with a collaborative approach. You prefer to be in a position that has an impact on the organization’s direction and feel you are at your best when helping to drive towards success.

WHO ARE WE? We are passionate, lifelong learners and creative thinkers relentlessly focused on developing culturally authentic language learning print and digital solutions for the K-20 market.

WHAT IS THE ROLE ABOUT? As the VP of K12 Sales and Marketing, you are a champion of people committed to developing sales leaders and enabling a culture of success and partnership across the sales, marketing, and sales support functions. As an industry and sales expert, you leverage your highly-developed knowledge of customers, trends, and the market as well as best-in-class sales and marketing strategies to drive success and growth. You will continue to refine our sales processes, and methodologies across K12 verticals in order to ensure collaboration and alignment between Sales and Marketing. You are passionate about technology and look for opportunities to leverage tech and data within sales and marketing to inform strategic planning and achieve scalable growth. You lead with rigor, integrity, and enthusiasm and are equally passionate about developing people managers as you are about the impact language learning has in and out of the classroom.

WHY IS THIS EXCITING? VHL is a growth organization and this role will be a catalyst for maintaining and driving the trajectory of the organization in the industry through their valuable contributions.


  • Partner with GM, President & CEO to provide vision, leadership, management, and execution of a multi-year revenue growth strategy of VHL’s K12 business across regions, customer needs, and product segments
  • Build and maintain highly collaborative cross-functional relationships with internal stakeholders
  • Increase the precision, rigor, and consistency of K12 revenue planning
  • Identify, build, and maintain key customer relationships and align strategies with related needs
  • Define and implement best practices in territory planning, sales management, Salesforce utilization, revenue and opportunity reporting, pricing negotiations, as well as talent management disciplines and standards
  • Actively maintain up-to-date revenue outlook and sales management reporting by ensuring usage of Salesforce as a proprietary information asset/source of knowledge
  • Identify key issues, establish processes, and opportunities for growth, collaborate on strategy development, and lead change across the K12 business sales and marketing divisions
  • Oversee all K12 general marketing, market research, sales enablement, social media, event planning, and website activities. Continuously track ROI of marketing initiatives to ensure effectiveness.
  • Leverage expert knowledge of the industry and VHL products and offerings in order to lead the development of strategic, innovative, high-impact, and targeted marketing strategies.
  • Manage sales and marketing departmental budgets and resources effectively
  • Establish performance measures for all roles, recommend strategies to incentivize performance and motivate reps, and establish a culture of accountability for results
  • Define and foster a positive culture through the attraction, retention, and development of top talent
  • Collaborate with the GM, CEO, HR, and Finance to establish and govern the performance management and incentive systems
  • Build agile departmental structures and teams across levels that align in order to achieve revenue and growth targets
  • Make organizational recommendations regarding resource deployment that increase efficiency and effectiveness
  • Partner with HR to establish learning and development objectives, define departmental competencies and attributes for success


  • Bachelor's degree
  • 10+ years of relevant K12 education sales management experience, encompassing regional and national leadership experience
  • Working knowledge of various marketing strategies and how they drive business results
  • 10+ years of people management experience with 3+ years managing people at the Director level
  • Working knowledge of language learning, ELD, ELA space
  • Effective leadership, presentation, and interpersonal/relationship-building skills
  • Travel up to 50% of the time
  • Strong organizational and strategic multi-departmental budgeting and resource management skills
  • Strong strategic thinking, planning, and analytical skills with experience utilizing data and KPIs to measure effectiveness and make decisions
  • High level of technical acumen using sales/CRM systems and marketing automation tools


  • Prior experience managing and leading marketing functions (including sales enablement, go-to-market strategies, brand strategies, social media, and events)
  • Deep knowledge of world languages, literacy, ELD, ELA markets and products
  • Thrives in a fast-paced, dynamic, and cross-functional business-building environment
  • Easily adapts to changing priorities
  • Prior experience with

LOCATION: Remote or Hybrid: Our ideal candidate would be based in the Boston, MA area and work on a hybrid schedule. We are open to remote applicants for this position, remote employees are expected to travel to our Boston, MA office on an as needed basis. This role will require heavy travel throughout the year. Candidates must reside within the United States to be considered.

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Experience Level

Senior Level

Vista Higher Learning

WHO ARE WE? We are passionate, lifelong learners and creative thinkers relentlessly focused on developing culturally authentic language learning print and digital solutions for the K-20 market.
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