User Acquisition Marketing Manager

Landed - Remote - Full time

Landed is a growing business and unlocking new paid acquisition channels is at the forefront of our marketing strategy in 2021. If you’re looking for the opportunity to build a paid acquisition program from the ground up and have the experience and skills to hit the ground running, read on! As our Acquisition Marketing Manager you will be responsible for paid media focused on driving qualified leads. From day 1 you’ll be tasked with owning and driving all of the critical pieces of a developing acquisition function: agency partnership and budget, creative development, and landing page conversion optimization. Candidates must have experience driving paid leads for products and services with long lead times.

Responsibilities:

  • Direct and manage external agencies and vendors to closely manage performance and budget with an eye to what programs can be transitioned in house
  • Bring your analytics experience and cross-functional skills to work with analytics and ops to ensure clear spend and performance tracking
  • Optimize budget allocation to maximize and achieve target Cost per Acquisition (CPA) and efficiently scale new customers
  • Build and manage the conversion funnel from creative to landing page conversion, including writing compelling copy for ads, and partnering with designers to create ad images and visual assets used in flows
  • Identify and explore potential paid acquisition channels based on your previous experience and understanding of the target market
  • Collaborate with lifecycle and other marketing teams to share learnings and leverage top converting content and assets
  • Work with legal, design, and the broader cross-functional teams to ensure all tests are compliant
  • Ensure all ads meet quality, branding, voice, and content guidelines

Your experience:

  • 3+ years minimum experience managing large scale UA campaigns across various networks such as: FB, IG, Google, Twitter, Pinterest & LinkedIn
  • Experience driving acquisition at B2B2C or B2C company with long conversion cycles; our business is not quick-turn ecommerce
  • Experience building landing pages and ad creative
  • Experience using multiple data sources and measurement platforms and extracting actionable next steps from data
  • You speak to conversion metrics with ease.
  • Experience taking informed risks.
  • Passion for our mission and values

This role may not be for candidates who:

  • Have only ecommerce experience
  • Want an established position with precedent to follow and a set blueprint to carry out; we need self-starters.
  • Are looking for low risk and a slow pace
  • Want to join a large team - marketing at Landed is small but mighty

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Apply for this job

Role

Marketing

Experience Level

Mid Level

Landed

Landed is on a mission to help essential professionals build financial security near the communities they serve. We help individuals navigate their options for buying a home, including our shared equity down payment program. We work with education and healthcare employees in expensive metros.
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