Strategic Marketing Manager (Raleigh, NC)

IXL Learning - Raleigh, North Carolina - Full time

IXL Learning, a leading edtech company with products used by 10 million students worldwide, is seeking a Strategic Marketing Manager to lead a team of Regional Marketing Managers that creates effective marketing tools and initiatives to support our K-12 sales team in the field.

As a Strategic Marketing Manager, you will lead the field marketing team in developing and executing compelling programs that support lead generation, brand awareness, customer advocacy, and more. You will be a key partner for our sales teams and provide strategic support to help them meet their goals. The ideal candidate is creative, proactive, organized, and passionate about education.

WHAT YOU'LL BE DOING

  • Own IXL’s field marketing strategy, from defining goals and priorities to driving execution of tactics
  • Collaborate with sales leadership to understand educator needs and key sales objectives (nationally and by territory)
  • Lead the creation of creative national and regional field marketing programs that are proactive, timely, targeted, and aligned to sales goals and revenue targets
  • Edit and write marketing programs content (including collateral, landing pages, email campaigns, etc.) and work cross-functionally on design and execution
  • Work with marketing leadership to create sales enablement programs that align with product and messaging goals
  • Develop and maintain knowledge of the needs of each sales territory, including trends, target customers, decision-making processes, product positioning and messaging, etc.
  • Manage and mentor a team of Regional Marketing Managers

WHAT WE'RE LOOKING FOR

  • BA/BS degree
  • 8+ years experience in a strategic field marketing / regional marketing leadership role 
  • 2+ years experience in a people management role
  • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
  • Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
  • Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management
  • Leadership: You have a proven track record of leading and coaching successful marketing teams
  • Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 500,000 teachers deliver personalized instruction, and empower over 10 million students to achieve new learning milestones every day.

At IXL, we’re passionate about our mission of creating the best educational technology that improves learning for all students. We bring that same passion to creating a workplace that values diversity on the basis that all of us bring a unique perspective and experience that advances IXL’s mission.

We strive to increase diversity in race, ethnicity, gender, age, sexual orientation, and physical or mental ability and to continually promote a work environment where everyone, from any background, can do their best work.

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Role

Marketing

Experience Level

Senior Level

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