Strategic Marketing Manager (Raleigh, NC)

IXL Learning - Raleigh, North Carolina - Full time

IXL Learning, a leading edtech company with products used by 7 million students worldwide, is looking for a Strategic Marketing Manager to lead a team that creates effective marketing tools and initiatives to support our K-12 sales team in the field.

As a Strategic Marketing Manager, you will lead the field marketing team in developing creative, compelling programs that support lead generation, brand awareness, and customer advocacy. The ideal candidate is creative, motivated, organized, and passionate about education.

This is a full-time, salaried position in our Raleigh, NC office.

What You'll Be Doing

  • Collaborate with sales leadership to understand educator needs and key sales objectives, and lead regional and national marketing programs that are timely, targeted, and compelling
  • Drive the creation of marketing programs content, from defining goals, to writing copy, to working cross-functionally on design and execution
  • Partner with sales leadership to develop internal resources that support ongoing learning opportunities for reps
  • Work with marketing leadership to create sales enablement programs that align with product and messaging goals
  • Direct customer advocacy activities in the field, including identifying power users and partnering with them to share the IXL story

What We're Looking For

  • BA/BS degree
  • 8+ years experience as a field, content, or product marketing manager
  • 2+ years experience in a management role
  • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
  • Written communication: You are an exceptional writer with the ability to articulate the value propositions of IXL to different audiences
  • Leadership: You have a proven track record of leading and coaching successful marketing teams
  • Organization skills: You are a self-starter, detail-oriented, deadline-oriented, organized, resourceful, and have the ability to prioritize and use resources wisely

About IXL

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 400,000 teachers deliver personalized instruction, and empower over 7 million students to achieve new learning milestones every day.

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Role

Marketing

Experience Level

Senior Level

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