Sr. Product Marketing Manager

Houghton Mifflin Harcourt - Itasca, IL - Full time

Houghton Mifflin Harcourt - Itasca, IL - Full time

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HMH is looking for a Senior Product Marketing Manager. The Senior Product Marketing Manager is responsible for providing a professional commitment to advancing teaching and learning. This role leverages the passion and commitment to plan and implement successful go-to-market strategies that capture market share. A leader by nature, the Product Marketing Manager, Elementary Literacy, exudes the daily energy and optimism needed to navigate today’s highly complex and competitive elementary literacy market.

PRIMARY RESPONSIBILITIES

  • Creates measurable and strategic integrated marketing plans.
  • Develops messaging that resonates with teachers and administrators.
  • Acts as Subject Matter Expert when collaborating with or training cross-functional teams.
  • Develops state and district-specific marketing collateral to support elementary literacy campaigns in open territory and adoption states.
  • Writes a broad range of marketing communications including website content, email, social media posts, blogs and newsletters.
  • Leads team of stakeholders in the development of sales presentations.
  • Maintains strong relationships with the field, product management and other stakeholders to ensure integrity with the core message and positioning of assigned program(s).
  • Provides training and strategic advice for key sales opportunities.
  • Uses data to gauge effectiveness of marketing plans and promotional campaigns.
  • Analyzes competitors’ programs to deliver winning competitive analysis reports and training to the field.

QUALIFICATIONS

Required Education and Experience:

  • Requires BS/BA in marketing, English, communications or related field
  • 7+ years’ experience in educational publishing, within marketing, sales, or product management roles; with proven experience in creating and executing strategic integrated marketing campaigns and capturing market share
  • Excellent writing and communication skills
  • Proficient in MS Office; Word, Excel, PowerPoint, Outlook

Skills:

  • Self-starter: takes initiative and ownership, meets deadlines, exhibits deep understanding of the pedagogy, needs, and challenges faced by the elementary literacy customer, and is able to translate this understanding into customer-centric marketing strategies and deliverables.
  • Independent thinker, creative, a problem solver who is flexible, solutions-oriented.
  • Excellent oral and written communication skills, including the ability to persuasively present our elementary literacy programs to multiple internal and external stakeholders.
  • Collaborative skills – working across teams.
  • Interpersonal skills – developing relationships with sales leaders and marketing colleagues.
  • Excellent project management skills.
  • Extraordinary organizational, verbal, and written communication and presentation skills.
  • Proven ability to develop deep product and market knowledge.
  • Demonstrated effectiveness working cross-functionally and collaborating with a broad spectrum of stakeholders, including sales teams.

Preferred Education, Experience, Knowledge and Skills:

  • Master’s degree a plus
  • 3+ years’ experience as an elementary teacher preferred
  • Able to balance the big picture and attention to detail
  • Meet and often exceed deadlines
  • Write a broad range of creating and compelling writing content, including: advertisements, blogs, articles, emails, social media posts, and newsletters
  • Understanding of current curriculum-related funding initiatives
  • Understanding of the social media universe, including leading and niche channels (Instagram, Facebook, YouTube, LinkedIn, Twitter, blogs, etc.); using and analyzing results from social intelligence tools

Travel:

  • Approximately 10 - 20%, travel required, possibly more during intensive periods of training or campaigns.

This position can be based in Itasca, IL, Orlando, FL, New York, NY; and highly qualified remote candidates can be considered as well.

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Role

Product Management

Experience Level

Senior Level

Houghton Mifflin Harcourt

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners.

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