Sr. Marketing Manager, Events and Memberships

ISTE - Remote - Full time

WHO WE ARE:

ISTE is a nonprofit edtech organization with over 40 years of experience thinking about and solving the problems of educators. Our mission is to help educators around the world use technology to solve tough problems. Together with our award-winning journalism team, EdSurge, we seek to inspire transformational action and change, and to grow a global community of passionate education professionals committed to solving tough problems in education.

WHO WE ARE SEEKING:

A Senior Marketing Manager of Events & Membership, who has experience developing and executing marketing campaigns while managing and inspiring a team. Someone who will tirelessly ensure that ISTE’s organizational brand, messaging, tone and graphic design are consistently implemented based on our established brand standards. You will be responsible for campaign planning & development, project management, and collateral development. If you collaborate across teams effectively, who love the rewarding challenge of building a brand, and are a critical thinker, you'll be an ideal candidate.

ESSENTIAL RESPONSIBILITIES:

  • Partner with our product teams to conceptualize, plan, and execute on integrated marketing campaigns for ISTE’s events and membership programs.
  • Manage timelines & schedules, budgets and reporting regarding conferences, workshops, webinars and membership drives.
  • Gather research and insights on our target customer segments.
  • Author product brand positioning and messaging.
  • Lead project management of marketing programs, campaigns and projects.
  • Manage timelines for both internal and external resources.
  • Work with the digital marketing manager and other team members to use current tech tools to evaluate marketing results.
  • Stay on top of product owner KPIs and sales, and use this data to craft marketing plans and offer suggestions for future tactics.
  • Work with copywriters and designers to develop creative assets for cohesive marketing

WHAT MATTERS TO US:

  • A bachelor’s degree, preferably in marketing, communications, business, advertising or a related field.
  • 3+ years of experience in marketing-focused positions with a proven track record of creative product marketing accomplishments.
  • Experience in member organizations and/or event promotion is a plus.
  • Demonstrated success developing and implementing marketing programs
  • Solid knowledge of campaign reporting and analysis.
  • Experience with the educator audience, specifically in the edtech space, is a big plus.
  • Hubspot or a comparable email marketing automation/workflow management tool.
  • Salesforce.com or other CRM
  • Asana or comparable project management software
  • Drupal or a similar content management system
  • G Suite; Microsoft Office tools
  • HTML/CSS – just the basics
  • Persona creation

WHAT WILL MATTER TO YOU:

  • Company paid health care benefits (75%)
  • 403B match (5.0%)
  • Paid paternity and maternity leave
  • Company paid life and disability insurance
  • An amazing amount of PTO
  • Paid time off between December 24 - January 1

Physical Demands

While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel (sometimes extensively), communicate effectively (both orally and in writing), and be able to effectively use computers and other standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgment, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.

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Role

Marketing

Experience Level

Mid Level

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