Sr Manager, Website Strategy

Lexia Learning - Remote - Full time

Senior Manager, Website Strategy

With a work environment that encourages and nurtures creativity, great ideas take flight and become products and services built from the bottom up. Working for Rosetta Stone or Lexia, a Rosetta Stone Company means that your opportunities are limitless.

There's an amazing energy here. It's the feeling that we're doing something unique, unexpected, and beneficial, and it permeates everything we do. 

Position Overview:

Rosetta Stone is currently looking for a Senior Manager, Website Strategy who will play an integral role in shaping the direction of the web strategy for Rosetta Stone on and all international sites. We’re looking for a team player who can build strong cross-functional relationships with various departments. The ideal candidate will be able to lead conversations at all levels about strategic direction for web implementation projects. The Senior Manager, Website Strategy is a self-starter who can juggle a variety of competing requests, establish clear priorities, map out and execute a vision, and ensure on-time completion of projects.

With the support of cross-functional partners, this role will be responsible for the website and how it fits into all stages of the customer journey, using data to guide UI/UX, and seeking ways to deliver better business outcomes and learner experiences. The Senior Manager, Website Strategy will serve as both a liaison and a central hub between project managers, developers, designers, internal clients, and business stakeholders, unifying goals and problems, aligning on expectations, and providing creative solutions that drive innovation and transformation.

This is an incredible opportunity for someone with 7-10 years of web product management experience who has worked for an ecommerce company. You will have a lot of autonomy to work with both the domestic and international stakeholders, as well as a team of developers. 

Core Responsibilities:

Serve as the strategic lead and point person for all Rosetta Stone web properties:

  • Develop and execute vision and strategic roadmap for and international sites.
  • Articulate the objective of the overall website by vertical and geography, and set appropriate success metrics.
  • Define and plan toward our long-term vision while successfully delivering shorter term needs.
  • Partner with all site stakeholders to prioritize needs and determine how to allocate resources.
  • Proactively identify design, navigation, and usability optimization opportunities.
  • Manage a project manager with potential for more.
  • Oversee the coordination of web changes and web tests throughout their lifecycle.
  • Translate stakeholders’ needs into business requirements and drive the process to completion.


  • 7-10 years of web product management experience
  • CMS experience and ability to understand technical issues and communicate with development teams
  • Strong knowledge of e-commerce best practices
  • Familiarity with web analytics and using data to drive decisions
  • B.S, B.A., or equivalent experience
  • Strong leadership and influencing skills
  • Ability to think critically and problem solve
  • Excellent written and oral communication skills
  • Experience working with international teams highly preferred
  • Skilled in both direct management and managing through influence
  • Dedicated team player who is both self-directed and willing to multitask on various projects
  • Organizational and project management skills required

We Are Marketing

We are a focused team of marketing experts, poised to create unique and memorable experiences through the limitless power of learning. We’re part of an elite group, entrusted with a brand that over decades has been respected and admired for helping millions of people around the world use language to connect in ways that unlock their true potential and create meaningful relationships. Curious. Collaborative. Determined. Ingenious. If this is how you describe yourself as a marketer, then we’d love to explore how your diverse background and skills can help us to further our mission together.

Working With Us

You'll have the best of all worlds... the opportunity to work with passionate, talented people who are the best in their fields. Rosetta Stone and Lexia full time employees also enjoy a generous vacation policy, outstanding health and financial benefits, and much more.

Employee well-being is first and foremost at Rosetta Stone -- we know that professional success depends on personal health and happiness. That's why we empower you with benefits you can use to succeed in every area of your life, including:

  • Comprehensive health care benefits
  • 401K with 100% matching up to 4% of salary
  • Unlimited vacation policy and 9 paid holidays
  • Legal assistance
  • Tuition reimbursement
  • Parking & transit benefits
  • Caregiver & family support
  • Adoption assistance
  • Pet insurance

...and much more!

At Rosetta Stone we speak, learn, and interact differently, we embrace and thrive on these differences! We deeply benefit from the diversity that each individual has to offer. We are dedicated to fostering a culture that celebrates unique backgrounds, ideas and experiences. Rosetta Stone is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, veteran status or any other status protected by federal, state or local laws.

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Experience Level

Senior Level

Lexia Learning

We are dedicated to helping people change their lives through the power of language and literacy education. Join our passionate, energetic, and international team and add your talents to Who We Are!

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