Solutions Marketing Manager

Lexia Learning - Remote - Full time

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Job Overview:

As a member of our Solutions Marketing team you will have a major impact on our future success and the success of K-12 students ability to read, write and communicate with confidence.

Location: Remote within US, with ideal locations being any state in the Midwest or Central Time Zone.

Job Responsibilities:

  • As part of the local regional marketing team, you will partner with field marketing managers to plan sales and marketing strategies and localize positioning of Lexia’s products and services to ensure they resonate within the local market.
  • Manage content marketing and presales activities in the pursuit of regional marketing and presales programs to effectively grow and accelerate bookings pipeline.
  • Assist sales in positioning multi-product solutions for large and complex sales opportunities, including state/district adoption pursuits.
  • Engage customers and interpret their needs and derivation of advice for prospective products that are aligned with the customers' needs.
  • Understanding the local markets and customer dynamics and buying influencers.
  • Work collaboratively with sales and field marketing counterparts to develop account-based marketing content

Solution Marketing

  • Translate state, district, and school plans into portfolio offerings that exemplify a specific value proposition.
  • Communicate value of products and services to customers and sales in clear, simple terms aligning customer goals with portfolio capabilities.
  • Manage and drive creation of compelling content marketing/regional marketing materials (Product Samples, Digital Evaluation Guides, Curriculum Crosswalks, Demo Sites, Prospecting Decks, etc) and creative to fuel regional marketing programs and sales activities.
  • Prepare localized and/or account specific presentations about our products and services with all their values for use by regional sales teams.
  • Summarize market needs and anecdotal competitive information and deliver to Product Management, Sales, and Regional Marketing

Solution Consulting (Presales)

  • Actively participate in customer interviews and customer needs analysis.
  • Develop and deliver sales presentations to state, district and school decision makers for large, complex opportunities.
  • Contribute to the business case development in pursuit of opportunities.
  • Provide customers with compelling demos that are customized to using customer feedback into clear, concise actions
  • Assist in preparation of sales proposals, RFP and RFI responses as needed
  • Present at events, webinars, customer and partner meetings.

Job Requirements:

  • 5+ years in marketing, content marketing and/or presales role.
  • Degree in Business, Marketing, Communication or Elementary Education
  • Masters in Education, highly desirable
  • Great interpersonal, presentation and communication skills
  • Strong project management capabilities
  • Can demonstrate examples of partnering with sales and pre-sales teams to build opportunities
  • Ideal to demonstrate broad K-12 industry knowledge
  • Has excellent speaking and writing skills with proven capability to represent the company at external customer and industry events.

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

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Role

Marketing

Experience Level

Mid Level

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