Solution Marketing Manager

Altus Assessments - Remote - Full time

Our Purpose:

We are here to create a world served by exceptional professionals. Our products (Casper, Snapshot, and Duet) help higher education institutions to look beyond book smarts, seeing a clearer, more holistic view of applicants. It’s used by 360+ academic partners in Canada, the US, Australia (and growing!) with 150,000+ applicants taking the test each year, and covers 90% of all US medical school applicants. We also host the Admissions Summit, an annual 2-day conference, and power the Alo Grant, an annual $100,000 research fund.

Your Role:

We’re looking for a solutions expert in higher education. We need someone who can use their product marketing skills to take existing Altus products into new markets and help create new products that fit into the world of higher education admissions, in-program, training, and beyond. This Solution Marketing Manager will work with the sales team to explore new markets (verticals such as healthcare in UME or GME), and the product marketing team to look for new offerings. You will drive the analysis of new and existing markets, create buyer personas, create messaging, and manage the engagement and conversions throughout the lifecycle with new solutions. You’ll lead advisory panels and interview market partners in the journey of defining new products that solve important problems as part of an overall solution. Sometimes you’ll run those new experiments, but oftentimes you’ll transition that institutional knowledge to a product marketer. The ideal candidate will have a solid understanding of the growth strategy of existing products into new markets.

This is a full-time role reporting to the Director of Marketing. We are a remote-first company but will return to a limited office presence post-Covid to accommodate employees that want/need an office.

You will:

* Have experience selling or marketing into higher ed, or have worked in higher ed admissions teams, understanding the personas and needs of that customer lifecycle in higher ed, and identifying opportunities for growth and optimization

* Work with sales to take existing products and solutions into new markets, and with product management to pilot new products for current or new markets

* Bring the expertise to investigate and test new channels to communicate with our existing customers, and understand how to cross-sell within existing higher education institutions

* Successfully transition the knowledge gained from pilots to the sustaining product marketing teamBe curious and have a scrappy "roll up your sleeves" approach to work

In 12 months:

* You will have used your knowledge and intimate understanding of our customers and their needs to inform the future expansion of existing products into new markets

* You will be a source of new ideas around strategy for product-led growth

* You will be known as a champion of cross-functional meetings and workshops that drive collaboration and proper prioritization of marketing activities

* You will have a proven and trusted blueprint for entering new markets

* You will be known as a subject matter expert to our team and external partners who also view you as curious, caring, and driven to solve complex problems using smart marketing initiatives

* You will have shown that you are a superstar at analyzing a potential market, driving forward marketing plans, and identifying pain points where Altus can fit

You have:

* 4+ years in the higher education space

* 2+ years of marketing experience, ideally product marketing

* Some background in B2B or B2C marketing is an asset

* Highly organized, strong analytical ability, and outstanding written and oral communication skills

* Comfort in a fast-paced, entrepreneurial, start-up environment

* A genuine interest in and curiosity about Edtech

What we expect from a Mission, Values, & Culture perspective:

* Able to live our core values of Caring, Curious, and Driven to help us attain our goal of creating a world full of exceptional professionals

* We need someone who is a self-starter, highly curious about how the business works, and able to help us focus where it counts

* Has loosely held, strong opinions - knows why they want what they want, but is also abundantly humble, can be wrong, and wants to seek out the best solution, no matter the source; the courage to fail and the wisdom to create success from lessons learned

* Interested in being part of an amazing, caring team, and wants to build a sustainable, high growth business

* Ability to thrive in fast-paced environments and prefer change over status-quo

* Nurturing and empathetic with a professional, positive attitude and a sense of humility

Our hiring process:

Our hiring process optimizes for a positive candidate experience. The general hiring process looks like the following: 

* Introductory phone screen: Kari (our People & Culture Manager) will review your application and if selected, schedule a phone call to get to know you better and tell you more about the role and company.

* If you pass the phone screen, you’ll have a video chat with a couple of members of our leadership team, to discuss your experience in more depth.

* Remote team interview: Once you pass the video interview, we will schedule a remote team interview where you will virtually meet with 4-6 members of our team to assess your technical skills, values-fit, and cultural-add. You may also be asked to complete a short task that closely mirrors some aspects of the role. The remote interview takes about 2-3 hours.

* Reference Checks: We'll ask for 2-3 professional references to chat about your time working together.

* Final Decision: The hiring manager will consolidate all of the feedback and let you know of their decision (there may be a quick additional call at this stage to help us make a decision)

* Offer: If you are our perfect match, and we're yours, an official offer will be made!

More about the Altus Assessments team:

We’re a quirky, vibrant, and diverse group of 70+ working collaboratively to tackle some tough problems (like how to evaluate empathy in someone who wants to train to become a doctor), and some less tough ones (like how to answer that bonus question on Trivia Night).

Our core values are caring, curious, and driven, and we embody these in everything that we do. We genuinely care about the well-being of others, we possess an innate desire to continually learn, and every day we strive to be better than the person we were the day before. To learn more, visit us at www.altusassessments.com

Please note that during the Covid-19 precautions, our team has transitioned to remote work-from-home. Though we expect this to be the case for the next 9-12 months, we are consistently and transparently adapting as we receive more information from the experts.

The perks:

* Bi-weekly virtual team lunches: This (typically in-office) ritual is being supported by UberEats coupons provided by Altus so that you have something to eat at home while we connect over video calls

* $3,000 annual personal and professional development budget

* Generous self-directed vacation policy

* Comprehensive health, dental, and life insurance coverage

* RRSP matching program

* Parental leave benefits

* Team building and social events

Altus is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors. Special accommodations for candidates with disabilities can be made during the interview process if requested.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Altus Assessments

We are here to create a world served by exceptional professionals. Our products (Casper, Snapshot, and Duet) help higher education institutions to look beyond book smarts, seeing a clearer, more holistic view of applicants.
Share this job
Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up