Social Media Specialist (San Mateo, CA)

IXL Learning, a leading edtech company with products used by 13 million students worldwide, is looking for a Social Media Specialist. In this role, you will be responsible for developing, implementing, and refining winning social media strategies across our core brands. You will work to deeply understand our various audiences and how to engage with them thoughtfully via social platforms.

A candidate who is successful in this role will build social media programs that help to position each brand as a leader within its respective market. The ideal candidate is creative, analytical, collaborative, and someone who can tap into trends and speak to specific audiences.

This is a full time position in our San Mateo, CA office with a hybrid work schedule.

WHAT YOU'LL BE DOING

• Build on IXL’s existing social media strategies to drive greater brand awareness and brand loyalty
• Define most important social media KPIs and implement tracking processes
• Work with the content marketing and design teams on social media content production, including calendar creation and larger campaigns
• Stay up to date with the latest social media best practices and technologies
• Engage with and respond to customers who write into and interact with our social media channels

WHAT WE'RE LOOKING FOR

• BA/BS degree
• 4+ years of experience in social media marketing
• Experience with building audiences / online followings for brands
• Strong channel-specific knowledge (Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, TikTok)
• An understanding of social media best practices and a proven track-record of implementing them
• A working knowledge of how to track and analyze social media analytics — experience with Sprout Social a plus

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 850,000 teachers deliver personalized instruction, and empower over 13 million students to achieve new learning milestones every day.