Social Media Manager (San Mateo, CA)

IXL Learning - San Mateo, California - Full time

IXL Learning—a leading edtech company with a family of brands used by millions of customers globally—is looking for a Social Media Manager. In this role, you will be responsible for developing and executing winning social media strategies for two of our flagship brands: Rosetta Stone and IXL. Rosetta Stone and its consumer product will be a core focus of this role.

A candidate who is successful in this role will build social media programs that help to position these brands as clear leaders within their respective markets. You will build a deep understanding of the brands’ distinct audiences and how to engage with them thoughtfully via social channels. The ideal candidate is a self-starter, a blend of creative and analytical, and is able to translate trends into exemplary brand strategies.

WHAT YOU'LL BE DOING

  • Overhaul IXL’s existing social media strategies to drive greater brand awareness, adoption, and loyalty.
  • Define important social media KPIs, implement tracking processes, and use insights to iterate on and refine strategy.
  • Craft social content including large-scale campaigns and daily postings, with support from the content marketing, design and video teams.
  • Stay up to date with the latest social media best practices and technologies to ensure we’re leveraging appropriate and winning tactics.
  • Offer first-class customer service when engaging with those who write into our social media channels.

WHAT WE'RE LOOKING FOR

  • BA/BS degree
  • 7+ years of experience in social media marketing.
  • The ability to define and own a mature social strategy.
  • A demonstrated record of building audiences and communities for brands.
  • An in-depth understanding of social media best practices and a proven track-record of implementing them.
  • Strong channel-specific knowledge (Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, TikTok, etc.).
  • Experience tracking and analyzing social media analytics — experience with Sprout Social a plus.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 850,000 teachers deliver personalized instruction, and empower over 13 million students to achieve new learning milestones every day.

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Role

Marketing

Experience Level

Mid Level

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