SEO Web Analyst

Discovery Education - Charlotte, North Carolina - Full time

Who We Are:

As the global leader in standards-based digital curriculum resources, digital content, and professional development for K-12 classrooms worldwide, Discovery Education is transforming teaching and learning with award-winning digital textbooks, multimedia content and the largest professional learning community of its kind. Serving more than 5 million educators and 51 million students, Discovery Education’s services are available in approximately half of U.S. classrooms and primary schools in the UK, and more than 90 countries around the globe. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement.

What You’ll Do:

Develop a high impact digital presence for that captures and engages customers and delivers the brand promise for Discovery Education. The candidate must demonstrate a deep understanding of all available marketing channels, media and touch points, executing engaging digital campaigns and overseeing development and day to day maintenance of web properties to support the customer journey and integrated campaigns. The ideal candidate will be responsible for translating Marketing strategies into personalized, high-performing, mobile and desktop experiences that are constantly being tested and optimized.

  • Develop and execute web strategy to grow traffic and drive demand for Discovery Education’s products
  • Work with development resources and agencies to manage strategy, execute updates and make changes through content management system
  • Partner with Marketing and IT’s Development teams to develop and execute content strategy from thought leadership to form creation; creating positive and engaging customer experiences that drive increased engagement
  • Research, build and launch national and regional campaign landing pages
  • Increase lead generation through use of marketing automation, web personalization and web to lead techniques
  • Data-driven decision making for promotional planning, execution and optimization
  • Work with the creative team to ensure accuracy and brand alignment across all web content, including offsite listings
  • Ensure proper SEO practices are in place and implement new practices to drive and boost traffic
  • Work with Marketing to identify powerful keywords and call-to-actions
  • Shepherd web features and enhancements from concept through delivery
  • Develop, prioritize and execute against an editorial calendar
  • Develop testing strategies to optimize web performance
  • Stay current on all the tools, principles, and practices in user-centered web marketing
  • Track, report and improve site KPIs to drive to increased demand

Who You Are:

The ideal candidate will have the ability to take a strategic approach to new projects as well as have strong attention to detail and the ability to work under tight deadlines.

  • 3+ years’ experience in a related web/digital role, education sector marketing preferred
  • Practical experience and sound theoretical understanding of digital marketing, engagement analysis, social media analytics, web design, web content strategy, and information architecture
  • Demonstrated ability with front-end web development including skills in HTML, CSS, JavaScript, and WordPress
  • Well versed in user interface design, including site architecture, usability, and user interface / user experience best practices
  • Strong project management skills
  • High energy and proven leadership skills a must
  • Excellent communications skills – oral and written
  • SEO knowledge required
  • Experience with SalesForce Marketing Cloud, Marketo or similar marketing automation platform a plus
  • Expert knowledge of all MS Office professional productivity applications (Word, PowerPoint, Access, etc.)

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information

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Data Analysis

Experience Level

Mid Level

Discovery Education

Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms. Our services are in half of the classrooms in the U.S. and UK, and reach over 5 million educators and 51 million students in over 90 countries.

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