SEO Manager (Austin, TX)

IXL Learning - Austin, Texas - Full time

Education.com, a division of IXL Learning, is seeking an SEO Manager with a strong passion for SEO and Marketing to lead SEO efforts in different areas, including onsite and offsite optimization and keyword expansion research. You will be managing the business success of different products within Education.com by conducting the planning, research, and SEO execution of key initiatives while collaborating with different teams

The ideal candidate will have excellent project management and organizational skills. You keep up on the newest developments in the industry and are able to prioritize SEO initiatives based on their business impact. You are analytical with impeccable communication skills and can collaborate well with various teams. You have excellent presentation skills and have the ability to clearly explain important concepts to different audiences.

This is a full time, salaried position onsite at Education.com's office in Austin, TX.

WHAT YOU'LL BE DOING

  • Design and execute SEO multivariate tests to identify successful SEO initiatives
  • Research, plan, and develop the strategy for SEO initiatives that will have a positive business impact.
  • Prioritize and execute SEO initiatives and collaborate with Product, Engineering, UX, and Content teams
  • Use SEO tools such as Ahrefs, Semrush, Kwfinder.com and Google Analytics for rank tracking, performance monitoring, and content ideation
  • Train Product, Content, Engineering, and other relevant teams on SEO best practices
  • Evaluate keyword rankings and traffic trends to improve organic search engine performance
  • Conduct content gap analysis and competitor research for new content ideation
  • Work with writers to ensure that content is optimized for target keywords, featured snippets, and have the proper internal links to move users throughout the website
  • Conduct monthly SEO audits on content performance and evaluate what steps are needed to reach business goals
  • Conduct monthly technical audits and coordinate with web development teams to fix/optimize areas found within audits
  • Summarize and present on SEO initiatives, audits, OKRs, traffic, conversions, and overall SEO health to Partners and Senior Management.

WHAT WE'RE LOOKING FOR

  • Bachelor’s degree
  • 5+ years of SEO experience conducting keyword research, content ideation, technical SEO audits, and content review
  • Advanced user in Ahrefs, Semrush, Screaming Frog, Google Analytics, and other industry tools
  • Experience working and collaborating with external teams such as web development, content, SEM, Social
  • Experience with project management systems such as Jira
  • Strong knowledge of Google Search console and Google Tag Manager
  • Understanding of web development principles and web technologies, including HTML, CSS, and JavaScript
  • Strong critical-thinking, research, and problem-solving skills
  • Ability to quantify SEO initiative impact and prioritize accordingly
  • Excellent time-management, organization and project management skills, with attention to detail from inception through execution
  • Exceptional communication and presentation skills, and strong interpersonal skills
  • Python experience is a plus

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 400,000 teachers deliver personalized instruction, and empower over 8 million students to achieve new learning milestones every day.

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Role

Marketing

Experience Level

Senior Level

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