Senior Search Engine Marketing Analyst

IXL Learning - San Mateo, CA - Full time

Are you a digital marketer looking to make a positive impact on education? IXL is looking for an experienced and analytical individual to join our digital marketing team and help us build, measure, and improve our marketing campaigns.

Digital marketing is both an art and a science, and we’re looking for someone who excels at both creative and quantitative thinking. As a Senior SEM Analyst, you will play an integral role in developing and optimizing our marketing campaigns. You'll be weighing in on the best ways to grow our user base, drive product usage, and increase customer retention via digital advertising and other marketing channels. You’ll continue to develop functional digital marketing skills, all while making a real and quantifiable difference in our marketing efforts.

WHAT YOU'LL BE DOING

  • Lead the charge in optimizing our ad accounts, including Google Ads, Bing Ads, Facebook, and more. Identify key trends in campaign data to figure out what’s working so that we can scale it and what isn't working so that we can scrap or refine it.
  • Maintain and monitor spend, conversions, and other key metrics across all our digital marketing campaigns. Brainstorm and implement new campaigns to drive engagement and acquire customers profitably.
  • Collaborate with our UI team and other marketing team members to create engaging creative and ad copy.
  • Work on developing and testing other acquisition channels outside of ads, for example increasing site traffic and engagement via SEO.
  • Question and continuously test everything. From on-site testing to email optimization to onboarding flows in our app, we optimize every detail of the IXL end-user experience.

WHAT WE'RE LOOKING FOR

  • BA/BS degree with 2+ years of experience in PPC/SEM.
  • Familiarity with different campaign types, targeting options, and ad formats across major advertising platforms.
  • Have a metric-oriented mindset and strong quantitative skills. Be comfortable working with datasets.
  • Be a fast learner! Staying on top of new features within ad platforms is imperative.
  • Possess strong creative-thinking skills. Critical-thinking and problem-solving skills are also a must.
  • Pivot tables and VLOOKUPs in Microsoft Excel are second nature to you.
  • Have a passion for educational technology and a desire to help us bring personalized learning to students around the world!

ABOUT IXL

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 350,000 teachers deliver personalized instruction, and empower over 7 million students to achieve new learning milestones every day.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Senior Level

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up