Senior Product Manager, ELA

Amplify - Brooklyn, New York - Full time

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than three million students in all 50 states. For more information, visit

We are looking for an passionate Senior Product Manager to join our team, leading the creation of new learning experiences. Our senior product managers work closely with business leaders, including business heads, designers, subject matter experts, internal engineering teams, and external partners to create and execute on a product roadmap that they create—one that supports meaningful impact in the classroom in the most engaging and exciting ways.

Responsibilities of the Senior Product Manager:

Product Leadership – Develops deep knowledge of products and markets to guide decision-making. Partners with our Chief Academic Officer to learn the pedagogy and bring it to life through beautiful user experiences and storytelling.

Strategy – Works with stakeholders and product management team to develop product or product line strategy based on a deep understanding of market and competitive landscape, as well as identifying opportunities for broader, organization-wide strategies.

Business Analysis – Leads quantitative and qualitative business analysis projects to support decision-making. Reports findings and recommendations to senior management

User Empathy – Be a passionate advocate for our customers and users and empathize with their needs. Represent their perspectives through all phases of product development. Visit Amplify classrooms and synthesize observations and findings. Become an expert in our customer feedback, drawing insights from data points and sharing them with the product team to aid product strategy. Explore usage data for insights into how our product is used in classrooms.

Cross-Functional Product Leadership - Lead product initiatives that span across multiple teams, including content, product, design, engineering, marketing and measurement. Drive the delivery of initiatives and large-scale projects from initial concept and planning, through execution and release.

Sales and Marketing – Works with sales and marketing to develop appropriate sales positioning and approach; supports sales efforts on major accounts. Works with marketing partners to develop product positioning and marketing plans

Roadmap Planning – Works collaboratively to develop the product roadmap and priorities for future development based on market analysis and customers’ needs, with an emphasis on creating sustainable competitive advantage and delivering impact

Product Design – Collaborate with General Manager, Curriculum Lead, product team, and other teammates to set the product vision and strategy. Lead human-centered product design process in partnership with design. Sets clear priorities, goals and actively engages in creative feedback both within the team and across the division and company.

User Testing - Lead user testing of new product ideas, including running focus groups with teachers, getting feedback on prototypes, and organizing feature pilots with live classrooms. Create research plans, interview participants, analyze data, and recommend actions based on findings.

Team Leadership – Communicate product goals and objectives regularly to your team to motivate them, and empower your team to take on work they think is best based on the prioritized backlog. Own your roadmap and backlog. Prioritize and manage your backlog, breakdown features into user stories / deliverables, and elaborate on them with your team.

Product Development – Serve as a key member and collaborative leader of your cross-functional agile team to plan, develop, and deliver working software. Actively participate in your team’s ceremonies and be readily availability to address questions, concerns and blockers. Partner with design to ensure regular coordination and design QA of features throughout the sprint.

Product Deployment – Draft internal communications, release notes and training materials for the launch of new features. Review customer-facing information before it is released. Support troubleshooting.

Basic Qualifications of the Senior Product Manager:

  • BA/BS or equivalent experience
  • 5+ years of experience in product development, management consulting or a related field
  • Experience working in education is not required but would be a bonus
  • Strong project management skills

Preferred Qualifications of the Senior Product Manager:

  • MBA or advanced degree
  • Background in technology, design, user experience and product management
  • Client service experience either in consulting or another field
  • Proven organizational skills and great attention to detail
  • Excellent verbal and written communication skills
  • Strong analytical and creative problem-solving skills
  • Strong teamwork and interpersonal skills

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Product Management

Experience Level

Senior Level

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