Senior Media Planner

Town Hall - New York, New York or Remote - Full time

Town Hall, a leading digital agency for higher education and nonprofit organizations is seeking a full-time Senior Media Planner to join our growing team. Town Hall’s clients include Columbia University, Cornell University, Meals On Wheels America, No Kid Hungry and others.

Town Hall is a flagship agency of Situation Group, a global collective of marketing, advertising and technology companies that help brands transform their communities and drive their audiences to meaningful action. Situation Group has been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune for commitment to its workplace and team members.

The Senior Media Planner will lead digital media planning for education clients across our portfolio in partnership with the Media Director and Media Buyer team. The ideal candidate is detail oriented, highly collaborative, has a passion for the higher education space, and “nerds out” about all things media.

As Town Hall is a small and growing team, this role will require both strategic planning and willingness to get “hands on keyboard.” Excellent candidates for this role have experience planning and executing digital media campaigns and are looking for a leadership role within the team, bringing smart media chops to the table and collaborating with Account & Creative Strategy to build the best holistic marketing plan for our education clients.

Our office is located in midtown Manhattan, and we are currently working in a hybrid work from home and in-person model. For this role we are open to local and fully remote employees.

Day to day responsibilities include

  • Attend internal and client-facing meetings, speaking to media campaign performance and strategy
  • Represent the agency’s POV on vertical-specific trends and the digital media landscape at large
  • Collaborate with Account Supervisor/Account Director to identify growth opportunities within existing client portfolio
  • Facilitate communications with external vendors and partners
  • Develop media strategy and approach to reach client goals and objectives
  • Create annual and campaign-specific cross-platform tactical media plans, identifying KPIs and generating ongoing testing plans
  • Collaborate with Media Buyer team to QA campaign set up, targeting, and budgets prior to launch
  • Monitor campaign performance and recommend optimizations, in collaboration with Media Buyer team
  • Provide insights for client-facing reports; deliver report presentations to clients as needed
  • Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers
  • Collaborate with Creative Strategist and and Creative Director to develop media campaign creative and ensure best practices are met
  • Oversee deliverables developed by and growth of Media Coordinator in collaboration with Media Director

Requirements include

  • 5+ years experience in a digital marketing/advertising role
  • Experience with/working knowledge of two or more of the following platforms:
    • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience;
    • paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
  • Familiarity with and/or willingness to learn Google Analytics
  • Proficiency in Microsoft Excel, Word, and PowerPoint
  • Ability to successfully deliver client-facing presentations
  • Interest in mentoring junior associates, experience as a manager is a plus
  • Experience working on higher education or cause/non-profit clients is a plus

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Senior Level

Town Hall

Town Hall is a leading digital agency for higher education and nonprofit organizations. We are a flagship agency of Situation Group, a global collective of marketing, advertising and technology companies that help brands transform their communities and drive their audiences to meaningful action.
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