Senior Marketing Specialist

Credo - Boston, MA - Full time

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Who We’re Looking For

We are looking for a well-rounded and high energy Senior Marketing Specialist to join our team (Boston-based preferred). You will drive the company’s marketing campaigns and be responsible for the day-to-day management and execution of all lead generating activity amongst various channels. The ideal candidate has 2-3 years experience and has the ability and willingness to do a little bit of everything - write content, coordinate campaigns, plan conferences, analyze performance metrics, and create websites, among other tasks. You exhibit great attention to detail, possess an interest in the higher education and/or academic library space, and have experience supporting multi-channel, integrated marketing strategies.

Key Responsibilities

  • Manage all email communication including copy creation, formatting, landing page creation, form creation and connectivity, scheduling, A/B testing, deploying, tracking and reporting
  • Maintain regular analysis of marketing efforts and refine promotional plans based on results, goals, and ROI
  • Work closely with the sales team to assist pipeline building efforts through lead generating activities
  • Locate potential speaker opportunities, organize, manage, promote and report on all webinars
  • Manage all marketing/sales collateral and inventory
  • Coordinate company presence at conferences & trade shows
  • Maintain relationships with third party buying groups, ensuring optimal visibility of all products and promotions
  • Manage all tasks associated with the Marketing Intern(s)
  • Provide Salesforce administrative support to the sales team & other key stakeholders
  • Lead efforts to maintain clean data within the CRM system
  • Complete updates to websites including text, formatting and new page creation

REQUIREMENTS

  • Bachelor’s Degree in Marketing or equivalent experience
  • 2-3 years experience in a similar marketing role
  • Experience working for B2B preferred
  • Excellent proofreading skills with some experience writing, editing, and proofreading promotional marketing material
  • Extensive attention to detail within copy and an eye for good layout and design
  • The ability to thrive in a fast paced environment - executing and tracking multiple marketing activities and campaigns simultaneously
  • Highly dependable, self-starter with high energy, a positive attitude, and good organizational, communication and time management skills
  • Experience using Salesforce.com or other CRM
  • Experience with HubSpot or other email software client such as Marketo, Act-On, etc.
  • Experience with graphics software such as InDesign, Illustrator or Photoshop a plus
  • Experience managing a direct report a plus
  • Experience with multimedia, HTML, website design and/or UX a plus

BENEFITS

  • Compensation commensurate with experience
  • 4 weeks PTO
  • A wide range of generous benefits such as medical, dental and vision insurance (provided at no cost or low cost to you), and 401-k match
  • Stock Options
  • Participation in our annual company bonus program
  • And more!

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Role

Marketing

Experience Level

Mid Level

Credo

Credo Reference helps institutions deliver on the promise of higher education by ensuring that students gain the critical information skills they need to effectively research, study, learn, and, ultimately, succeed.

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