Senior Marketing Programs Associate (Raleigh - Durham Area)

IXL Learning - Raleigh, NC - Full time

IXL Learning - Raleigh, NC - Full time

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As a Senior Marketing Programs Associate, you will partner with the marketing and sales teams to develop programs with a wide range of objectives, including lead generation, brand awareness, and customer advocacy. You will tell the IXL story through thoughtful, custom content aimed at key district and school stakeholders. The ideal candidate is creative, motivated, organized, and passionate about education.

What You'll Be Doing

  • Collaborate with the sales team to understand educator needs and key sales objectives by territory, and propose regional marketing programs that are timely, targeted, and compelling
  • Drive the creation of marketing programs content, from defining goals, to writing copy, to working cross-functionally on design and execution
  • Design and execute lead generation programs aimed at increasing trials and pilots
  • Work with marketing and sales departments to provide ongoing learning opportunities for IXL teams, particularly around new product launches
  • Lead customer advocacy activities in the field, including identifying power users and partnering with them to share the IXL story

What We're Looking For

  • BA/BS degree
  • 3+ years experience in marketing; experience at an educational technology company preferred
  • Written communication: You are an exceptional writer with the ability to articulate the value propositions of IXL to different audiences Interpersonal skills: You have excellent interpersonal skills and ability to work effectively with people at all levels
  • You like to get things done, and get them done efficiently: You must be a self-starter, detail-oriented, deadline-oriented, organized, resourceful, and have the ability to coordinate projects from start to finish

What To Include In Your Application

  • Your resume
  • Three work samples that you feel exemplify your writing abilities

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Role

Marketing

Experience Level

Senior Level

IXL Learning

IXL Learning is a leading educational technology company on a big mission: delivering an immersive learning experience to all students, in all grades and subjects, in schools and homes worldwide.

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