Senior Marketing Manager

CK-12 Foundation - Palo Alto, California - Full time

Senior Marketing Manager Job Description

CK-12 is looking for a successful and experienced Senior Marketing Manager to support the CTO and CEO in the development and implementation of marketing strategies. This person will play a meaningful role by creating strategy for the CK-12 Marketing Team and by working across teams to implement the strategic vision in a way that incorporates needs and initiatives from multiple teams. This is a position that reports directly to the CTO and CEO.

About Us

The CK-12 Foundation provides free access to content and technology tools that empower students as well as teachers to go further than ever before.

To achieve this ambitious vision, we at CK-12 are challenging traditional models of education to transform them dramatically. Technology has opened up lots of opportunities to revolutionize education for the benefit of students, teachers, and parents-as-coaches.

CK-12 employees experience the benefits of working in a dynamic, entrepreneurial, innovative, and non-bureaucratic environment where cool things and big ideas happen daily. We are a small group of passionate folks who are determined to help improve learning and education. Coming from a variety of backgrounds, CK-12 employees have the experience to significantly change education around the world.

We deeply believe technology is the key to scale education and it is the backbone of our learning platform. Using machine learning and artificial intelligence, CK-12 develops rich and interactive personalized content. Check out how CK-12 is making an impact in teaching and learning -CK-12 User Testimonials.

Would you like to be part of a committed and creative group of people who care deeply and believe in the mission of the organization? Are you a great technologist who will challenge the status quo? Are you willing to forge new pathways of learning that best meet each students’ needs? Together, we will change the world!

Job Functions and Responsibilities:

  • Manage the promotion and positioning of CK-12 within the competitive landscape of the EdTech industry.
  • Attract more users and increase retention and engagement.
  • Gain a deep understanding of the CK-12 Foundation and platform and transform that into a clear message that raises brand awareness for CK-12.
  • Ensuring the strategic alignment between the organization’s goals and the development of marketing campaigns to meet objectives
  • Manage marketing team and oversee implementation of its vision and work of direct reports.
  • Keep up-to-date with the industry’s trends and competitors and use a market analysis to determine gaps and how CK-12 can fill those needs.
  • Manage and grow existing partnerships (software: Google, Edmodo, etc.), form new partnerships, and build out co-marketing efforts.

Required skills:

  • Minimum 5 years of marketing experience in startup/midsize company
  • At least 3 years experience working for an edtech company
  • Proven experience in experimenting with different marketing channels to find effective ones
  • Strong understanding of Google Analytics and Ads, MailChimp, iContact, ActiveCampaign, all social media platforms, data driven marketing
  • Copywriting experience, such as in emails, blogs, posts, newsletters, etc.
  • A record of conversion success

Requirements for Employment:

  • Applicant must be authorized to work in the US for any employer.
  • Applicant must be able to work full-time at the Palo Alto, California office (when it reopens).
  • Applicant also must clear a background check.

How To Apply

Please submit your resume and cover letter that specifically addresses your previous success at a technology company. Email to with “Senior Marketing Manager” in the subject line.

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Experience Level

Mid Level

CK-12 Foundation

CK-12 Foundation is a non-profit organization dedicated to improving student learning by increasing access to free, high-quality educational content & materials through the FlexBook® 2.0 platform and concept-based modalities.

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