Senior Manager, Regional Marketing

Lexia Learning - Remote - Full time

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Job Overview:

Lexia Learning is looking for a highly motivated, sales-focused regional marketing leader to support our regional sales teams. The Sr. Manager, Regional Marketing position is responsible for building and leading a team of regional marketers (Field and Solutions) aligned to regional sales targets.

Job Responsibilities:

  • Lead the team to develop highly scalable marketing campaigns and programs designed to fill in the funnel and accelerate opportunities through the pipeline.
  • Hire, train, coach, and lead a team of regional marketing managers (Field and Solutions).
  • Work collaboratively with marketing and sales leaders across the business to ensure alignment of bookings targets to regional and localized marketing objectives.
  • Meet or exceed our annual plan to grow demand for each of our sales regions.
  • Collaborate and engage regional marketing with lifecycle marketing, product marketing, marketing operations, and marketing services to fill and accelerate regional sales funnels.
  • Help other marketing functions refine their strategy based on regional feedback.
  • Familiarity with territory planning, account planning and strategy.
  • Lead the Solutions Marketing Managers to develop the strategic and tactical planning for presales activities within the local regional markets, focused on priority states and accounts.
  • Identify and drive the development of content marketing (e.g. emails, whitepaper, case studies, landing pages, brochures, presentations, adoption samples and materials, videos, demos) in the pursuit of regional marketing programs to effectively grow and accelerate bookings pipeline; including identifying internal and external SME’s to provide thought leadership to support localized regional marketing.
  • Manage and drive positioning of multi-product solutions that are aligned with the customers' needs at the state, district and school level.
  • Coach Solution Marketing Managers to craft sales pitches, write sales pitches and presentations that highlight the product’s features and benefits, contribute to the success of the regional marketing team and ensure sales pitches are aligned with marketing campaigns and vice versa.
  • Set the standard for effective account-based marketing practices, and ensure it is documented, scalable and repeatable.
  • Ensure priority states have regionalized marketing content to support local campaigns and programs.
  • Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution.
  • Improve regional marketing campaign efficiency in terms of ROI; specifically, tracking penetration of regional markets and relationship building with key decision makers and purchasing influencers.
  • Manage regional marketing budget and hiring plan.
  • Be an advocate for the sales department and help the rest of the marketing department understand their priorities.
  • Be an advocate for the marketing department and help the sales department understand the marketing department's priorities.
  • Ensure regional marketing contributes productively to the quarterly business reviews vis-à-vis our MSP (metrics, strategy and planning) framework.
  • Drive best practices in sharing across organizations to enhance the quality and efficiency of regional campaigns and programs.
  • Assign resources as required to marketing events and other pipeline efforts to support demand generation.
  • Evaluate team regularly through direct observation, peer feedback and sales feedback.
  • Ensure proper alignment of resources and effective utilization of skill sets within the assigned region.

Job Requirements:

  • Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
  • 7+ years of marketing experience highly preferred.
  • Demonstrated people management experience, preferably across a marketing team.
  • Possess broad K-12 industry knowledge.
  • Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
  • Ability to empathize with the needs of school and district leaders.
  • Extremely detail-oriented and organized, and able to meet deadlines.
  • You share our values, and work in accordance with those values.
  • Strong understanding of marketing within EdTech and/or SaaS vertical markets.
  • Has excellent speaking and writing skills with proven capability to represent the company at external customer and industry events.

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

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Role

Marketing

Experience Level

Mid Level

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