Senior Manager or Manager of B2B Marketing

TalkingPoints - Remote - Full time

About TalkingPoints

TalkingPoints is an award-winning education technology non-profit organization with the mission to unlock the potential of low-income, underserved families to support their children’s learning by partnering with their children’s schools. We are building a one-of-a-kind product in the market, a multilingual family engagement platform that connects families and teachers using human and artificial intelligence powered, two-way translated messages and personalized supports — eliminating language, time limitations, and know-how as barriers to school/family connection.

Millions of teachers and families are using TalkingPoints in their classrooms, schools and districts across the United States. TalkingPoints works with key school district partners such as Seattle Public Schools, Boston Public Schools, Buffalo Public School, Wake County and NYC DOE. We have won awards from NYU, MIT,Google, Forbes and are backed byGoogle, Eric Schmidt, AT&T, Cisco, and Stanford University to name a few.

TalkingPoints is at a critical inflection point in the organization's growth. We continue to see exponential growth in both our user base and our own internal structure. It's an important time to join our team and build on our momentum and ability to support students and families during this critical time in which education equity gaps are more concerning than ever.Learn more.

Diversity: we celebrate it, we support it, and we thrive on it!

The Opportunity

TalkingPoints is looking for an experienced Senior Manager / Manager of B2B Marketing to support our marketing initiatives. This role is a player/coach role and will report to the Interim Marketing Lead. You'll lead our efforts to create and execute marketing campaigns designed to generate leads and build brand awareness. These campaigns will be primarily digital in nature (email, digital PPC ads, webinars and more), though you will also support driving traffic to in-person trade shows and TalkingPoints sponsored events. You will work with the Marketing team to build the campaign calendar and will also be hands-on in helping to execute these campaigns (e.g., you will write or work with others to write our emails). You'll be working closely with a small but mission-driven team to help TalkingPoints elevate our offering among K-12 education leaders and school/district purchase decision-makers in order to have a greater impact on improving student outcomes through effective family engagement. You will also:

  • Lead the effort of building our campaign calendar, which includes a strong lead generation component as well as brand awareness. This will be focused on digital media, such as email, webinars and paid digital advertising, including paid social advertising. You will work closely with Marketing, Sales and Product in creating this calendar.
  • Help execute marketing campaigns, including the creation of emails and other campaign copy, often working closely with other team members with product and market expertise.
  • Work closely with Marketing Operations and Revenue Operations to analyze the results of both lead generation and awareness campaigns and adjust future campaigns based on the analytics.
  • Support event and conference success through driving traffic to key events as well as working closely with Sales on tactics to drive leads and awareness at events.
  • Ensure all communications support org positioning and meet quality, branding, voice, and content guidelines.

Who you are

Requirements:

  • Recent experience planning, executing and optimizing B2B lead generation marketing and brand awareness campaigns. Also experience leading the creation of a marketing campaign calendar.
  • Strong analytical and data-driven decision-making skills with results-driven mindset, with the ability to establish key metrics, and tell compelling stories through qualitative and quantitative data
  • Strong written communication and positioning skills
  • Highly collaborative and able to work with multiple stakeholders

Nice to haves:

  • Experience with U.S.-based K-12 education systems, including working with edtech companies that target both schools and district decision makers.
  • Experience with our Marketing Tech stack, which includes HubSpot and Salesforce.
  • Experience in or empathy with communities we serve (e.g., underserved populations, education, immigration, bilingual and/or multicultural environments).

The base range for this role is $90,000 - $110,000 USD. The actual base compensation may vary depending on factors such as experience, location, market conditions, education/training, skill level, and does not include bonuses, other forms of compensation, or benefits.

Overall fit with our org culture - we look for team members who are

  • User and mission-oriented: we are devoted to our mission with empathy towards the communities we serve.
  • All-in together: we go above and beyond the job description, working together as a team.
  • Agile & action-oriented: we get things done, knowing that our progress is urgent to our communities.
  • Always Learning: we are always learning, with a growth mindset, to reach our full potential.
  • Boldly Courageous: we take risks in order to achieve big things.
  • Resourceful: We are creative, solution-oriented, and scrappy.

What we offer

  • An incredible opportunity to build a mission-driven, rapidly growing startup tech nonprofit
  • Competitive salary, full coverage health insurance, benefits, and unlimited time off
  • 401K match
  • Annual professional development benefit
  • Flexibility to work remotely
  • Fun, smart, dynamic, motivated team focused on working together to transform family engagement to serve the families who need it most.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Senior Level

TalkingPoints

TalkingPoints is an award-winning education technology non-profit organization with the mission to unlock the potential of low-income, underserved families to support their children’s learning by partnering with their children’s schools.
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