Senior Manager, Email Marketing (San Mateo, CA)

IXL Learning - San Mateo, California - Full time

IXL Learning, a leading edtech company with products used by 12 million students worldwide, is looking for a Senior Manager, Email Marketing to lead the development and implementation of email marketing programs across our brands (IXL, Education.com, Wyzant, and more).

You will collaborate with marketing leadership to develop email marketing strategies that will drive customer acquisition and create strong engagement among our existing customer base (educators, parents, learners). You will also be hands-on with our email operations, building effective automated programs and improving our internal workflows. And, you’ll manage a team of email marketing managers.

The ideal candidate is creative, analytical, proactive, a strong communicator, organized, and passionate about IXL’s mission to impact education.

WHAT YOU'LL BE DOING

  • Own the execution of email marketing programs across multiple IXL brands
  • Identify strategic opportunities for growth and retention. This includes but is not limited to lead generation, engagement, onboarding, upsell, re-engagement, and transactional emails.
  • Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more
  • Monitor analytics and conduct A/B testing to refine our email strategy
  • Ensure success of email execution, QA, deliverability, and maintenance of our database
  • Collaborate with various teams, including Marketing, Sales, Product, Design, Engineering, to develop and execute campaigns and automation projects
  • Manage and mentor a team of email marketing managers

WHAT WE'RE LOOKING FOR

  • BA/BS degree
  • 8+ years of email/CRM marketing experience; must include experience with SaaS or subscription-based services. Experience with both B2B and B2C marketing is a plus
  • 2+ years experience with managing, coaching, and motivating teams
  • Must have strong experience with Salesforce Marketing Cloud from top to bottom, including building triggered email programs, managing lists, executing email sends, and more
  • High level of comfort working with engineers and product managers; SQL experience preferred
  • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
  • Attention to detail: You have an eye for design, a good instinct for what email content will resonate with consumers, and triple-check every email before it’s sent
  • Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 500,000 teachers deliver personalized instruction, and empower over 12 million students to achieve new learning milestones every day.

At IXL, we’re passionate about our mission of creating the best educational technology that improves learning for all students. We bring that same passion to creating a workplace that values diversity on the basis that all of us bring a unique perspective and experience that advances IXL’s mission.

We strive to increase diversity in race, ethnicity, gender, age, sexual orientation, and physical or mental ability and to continually promote a work environment where everyone, from any background, can do their best work.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Senior Level

Share this job
Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up