Senior Manager, Digital Marketing

Common Sense Media - Remote - Full time

Common Sense ( is the nation's leading nonprofit organization dedicated to improving the lives of all kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century.

Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent, age-based, and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on, Xfinity, Apple TV, and many other partner platforms helping families make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. We also work with policymakers, industry leaders, and concerned parents, caregivers, and teachers to improve the media and education landscape for kids, families, and schools.

Reporting to the Director of Marketing, the Senior Digital Marketing Manager is responsible for helping build and execute a marketing strategy that follows the core Common Sense audiences' life cycles through awareness and conversion to engagement and loyalty. The ideal candidate has a blend of editorial, analytical, and marketing skills. This role requires strong strategic skills, an ability to storytell, and the technical skills to segment audiences and measure, track, and deliver results.

EMPLOYMENT TYPE: Full-time, exempt

REPORTS TO: Director of Marketing

LOCATION: San Francisco or remote

Please note: If this role allows for remote work, we will consider applicants for employment in the following states: AZ, CA, CO, CT, DC, FL, IL, IN, MA, ME, MI, NC, NE, NM, NY, OH, OR, PA, TN, TX, and WA.


  • Manage the Digital Marketing Coordinators, supporting their growth and professional development and helping them reach their goals.
  • Develop and maintain a holistic, cross-channel, integrated marketing and communications calendar to support Common Sense Media and Common Sense Education audiences.
  • Partner across the organization (social media, communications, video, brand and creative, outreach, community engagement, editorial, product) on the development and execution of best-in-class campaigns to achieve business objectives.
  • Monitor and analyze content and channel performance, conduct campaign testing, and translate into clear observations and actionable steps to optimize efforts and results.
  • Partner with and/or supervise internal and external resources, vendors, agencies, and freelancers in the development of assets and campaign activation.
  • Be a key thought leader in creating new approaches to creative marketing campaigns.
  • Facilitate development of content and assets such as email campaigns, infographics, video scripts, landing pages, and more.
  • Using brand messaging frameworks, write clear, compelling copy for a variety of channels, including across the entire user journey to different personas, verticals, and communication touchpoints.
  • Ensure consistency of our brand voice with a focus on our DEI outreach objectives throughout all our communication touchpoints.


  • 7+ years of experience managing direct-to-consumer marketing strategies and various digital marketing channels.
  • Demonstrated ability to meet audience acquisition, engagement, and growth goals and objectives.
  • High level of proficiency using databases/CRM platforms (Salesforce preferred), email marketing systems (Marketing Cloud preferred), website analytics (Google Analytics preferred), and project management platforms (Asana preferred).
  • Ability to work cross-functionally, supporting multiple projects and priorities at once, and managing deadlines and stakeholders.
  • Superior organizational and problem-solving abilities, with acute attention to detail.
  • Familiarity with/experience in the K–12 education space.
  • People management experience.
  • Interest in kids' media and technology, entertainment media and edtech, and digital marketing trends and channels.


  • The chance to work with talented, passionate professionals.
  • Competitive health and welfare benefits, including medical, dental, vision, and a matching 401(k) plan.
  • An organization that offers work-life balance.
  • The opportunity to really make a difference in the lives of kids!

Common Sense values the diversity of its employees and is an equal opportunity employer. For more information on our values, please visit our statement on diversity, equity, and inclusion.

Common Sense will consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment.

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Experience Level

Mid Level

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