Senior Manager, Customer Marketing

Lexia Learning - Remote - Full time

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Job Overview:

The Senior Manager of Customer Marketing will lead national marketing initiatives focused on Lexia’s valued base of customers to optimize product usage, engagement, retention and long-term satisfaction. This person will provide strategic planning and execution of programs along the customer journey—from onboarding to advocacy—and create an appropriately aligned strategy in partnership with a variety of internal stakeholders to execute on that strategy.

Location: This position is remote-first, USA.

Job Responsibilities:

  • Develop and execute campaigns to drive strong customer engagement and fidelity of use.
  • Develop a deep understanding of our customers and each stage of their customer journey—from onboarding to adoption to retention to advocacy.
  • Execute integrated multi-channel demand gen programs, including paid search, web, social advertising, webinars, customer events and appreciation strategies, newsletters and advocacy programs.
  • Create nurture and customer lifecycle campaigns that are specific to the customer and their pain points
  • Build multi-channel communication plans to announce new product offerings or features to our customers.
  • Evaluate performance of marketing and promotional campaigns and analyze campaigns to recommend improvements.
  • Partner with Customer Success, Product Marketing, and National Marketing to create targeted marketing and content to support customer engagement via emails, webinars, e-newsletters, user contests, podcasts, videos and more
  • Actively monitor and report on the effectiveness of the customer marketing program including customer engagement and advocacy

Job Requirements:

  • Experience of 5-7 years in a marketing role, preferably in the K12 educational publishing or educational technology fields, with a record of developing and executing successful demand generation programs that drive customer engagement and advocacy.
  • Proven experience in a wide variety of inbound/outbound marketing disciplines, including social media (i.e. Facebook, LinkedIn), paid and organic search, advertising, retargeting, email, direct and event marketing
  • Excellent organizational and project management skills.
  • Experience working with internal stakeholders to build strong partnerships and collaboration on strategies for the customer experience.
  • Excellent written communication, negotiation, presentation and collaboration skills..
  • Ability to establish priorities, work independently, and proceed with objectives with little supervision
  • Excellent verbal communication skills, with experience leading meetings
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Takes initiative and functions effectively, both independently and as a member of a team, with a willingness to take on and assist with routine and last minute projects
  • Deep understanding of marketing processes and modern tactics
  • Familiar with marketing automation tools; knowledge of Eloqua and salesforce a plus
  • Experience working with outside vendors
  • Bachelor’s degree highly preferred

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

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Role

Marketing

Experience Level

Mid Level

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