Senior Manager, Content Marketing

Discovery Education - Multiple Locations or Remote - Full time

Who We Are:

What makes Discovery Education a GREAT fit for you? We are the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms, and we partner with districts, states, and like-minded organizations to provide teachers with customized solutions that support the success of all learners. When you join the Discovery Education team, you become part of a fast-growing global organization that is empowering educators with the digital tools and professional learning they need to connect students to the real-world.

For candidates interested in taking their next career step in the educational technology space, Discovery Education offers the fast pace and excitement of working for a startup, the support of an established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. Team members enjoy a high-energy, purpose-driven work environment — as well as tremendous opportunities to grow, learn and make a difference. We are an organization focused on diversity and inclusivity that provides opportunities to engage with people from variety of backgrounds. If you like working with a curious, collaborative, high-performing team, Discovery Education is the place for you.

Living Our Values:

Discovery Education is an company that lives and breathes its Values. By doing so, we position our organization to continue leading the education technology world.

Our Values:

INNOVATION: We drive a culture of innovation within our organization and with our partners to prepare leaders of tomorrow.

CONTINUOUS IMPROVEMENT: We commit to continuous improvement by anticipating and adapting to the changing needs of our partners and the educational landscape.

EMPOWERMENT: We empower all learners by providing highly engaging, relevant experiences our partners trust.

INTEGRITY: We hold ourselves to the highest-standards and conduct ourselves with integrity in all that we do.

COMMUNITY: We connect and support our global community of learners.

INCLUSIVITY: We strive to build a company with people from diverse backgrounds, so we can better enable all learners to reach their highest potential regardless of race, gender, socio-economic standing, sexual orientation, language, ability, location, or technology.

What You’ll Do:

In this role, you will develop and lead a cohesive content strategy across multiple platforms for Discovery Education that captures and engages customers and delivers the brand promise for Discovery Education. This individual is responsible for developing a wide variety of high-quality, high-engagement content for Discovery Education’s brand and products. The Sr. Manager, Content Marketing works with diverse product information and complex business needs to develop clear, creative, and compelling copy.

  • Responsible for effective campaign development and content and copy creation across a wide variety of marketing touch points, including longform, web, product positioning, etc.
  • For all our products and the corporate brand, develop writing guidelines including messaging hierarchies that can be translated across a series of deliverables.
  • Write concise, engaging content that adheres to brand guidelines for tone and voice, use language best practices for the given channel/medium, and is optimized for search engines
  • Work with Manager, Content Marketing to develop, own and maintain cross-functional editorial calendar
  • Stay current with best practices, emerging technologies, and trends; share insights with internal and partner teams
  • This position involves decision making related to product effectiveness, technical feasibility, and market opportunities/competitive dynamics. This position requires the ability to understand the complexities of the educational industry and the numerous business drivers impacting success
  • Handle a diverse range of other writing and editing projects as needed

Who You Are:

You love the power of language and telling stories. You know that words can help your audience be inspired to learn and to take action. You are passionate about storytelling and aligning content to the bigger picture and brand message. You understand the importance of speaking to educators in their language with an understanding of their concerns and their priorities

  • Professional Experience: 7-10+ years’ professional writing experience in a related web/digital role, EdTech marketing strongly preferred
  • Skills & Knowledge: Airtight writing skills and experience thinking strategically about content creation across multiple platforms, with a specific focus on product language
    • Expert knowledge of all MS Office professional productivity applications (Word, PowerPoint, Access, etc.)
    • Strong storyteller with an interest in content marketing and editorial (content management / production, digital marketing or journalistic experience a plus)
    • Knowledge of WordPress platform and other content management systems
    • Knowledge of Google Analytics a plus
    • Experience with Pardot or similar marketing automation platform a plus
    • Basic Photoshop or image editing skills a plus
  • Proactive, organized, enthusiastic
  • Communication Skills: Excellent written and oral communication as well as strong interpersonal skills
  • Learning Orientation: Always willing to learn something new, not rigid in beliefs or expectations
  • Sense of Humor: Because we all need to laugh sometimes
  • Legal right to work in the United States

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information

Apply for this job

Apply for this job

Locations

Charlotte, North Carolina
Silver Spring, Maryland
Remote

Role

Marketing

Experience Level

Mid Level

Discovery Education

We are the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms, and we partner with districts, states, and like-minded organizations to provide teachers with customized solutions that support the success of all learners.

Share this job
Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up