Senior Email Marketing Manager

Khan Academy - Mountain View, California - Full time

Help shape the future of education with Khan Academy. We are a nonprofit education technology organization with a mission of providing a free, world-class education for anyone, anywhere. Today, over 15 million learners, teachers, and parents around the world use Khan Academy each month. But we believe this is just the tip of the iceberg!

In this role, you’ll be responsible for managing marketing efforts to boost usage of both the core Khan Academy product and Khan Academy Kids, our recently launched app for kids ages 2-5. You will craft and execute go-to-market strategies by partnering with channel marketers, product management, and design teams, as well as external partners. At the end of the day, you’ll have the satisfaction of knowing you impacted the learning journeys (and lives!) of millions of learners.

Responsibilities include, but are not limited to:

  • Campaign Management
    • Manage execution of email campaigns including working with on-staff operations experts and third party email vendors to identify and troubleshoot problems, and identify and execute on opportunities.
    • Conceptualize and initiate tests toward continually improving key metrics (opens, clicks, etc) across campaigns.
    • Analyze performance to drive day-to-day business decisions, determine future initiatives, and share learnings with broader team and executives.
  • Project Management
    • Act as the primary Email Marketing representative on technical development projects and product initiatives; especially those that impact launching new email products, optimizing data feeds, and driving user engagement throughout the user lifecycle.
    • Contribute to annual strategic and tactical planning.
    • Take the lead in investigating and implementing new technologies, services, automation capabilities, and/or vendor solutions.
  • Work Experience and Education Guidelines:
    • 3+ years of consumer marketing experience with at least 2 years in Database/Email Marketing. EdTech industry experience a plus.
    • Strong applied analytics. This means being extremely comfortable using empirical data to support marketing decisions.
    • Excellent organizational and detail-orientation skills. This is a fast paced operation, with multiple stakeholders including international branches in high-growth phases.
    • A desire for ownership and decision-making. You’ll enjoy the freedom and visibility of being able to drive innovation, and also the responsibility to do it right.
    • BA/BS or equivalent experience required.

WE OFFER THE FOLLOWING BENEFITS

  • Highly competitive salaries
  • Ample paid time off as needed – we’re about getting things done, not face time
  • Delicious catered lunch daily plus tons of snacks and beverages
  • The opportunity to work on high-impact content that's already defining the future of education and improving students’ lives
  • Great location: walking distance to Caltrain and downtown Mountain View
  • A fun, high-caliber team that trusts you and gives you the freedom to be brilliant
  • Oh, and we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance including medical, dental, vision, and life

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

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Role

Marketing

Experience Level

Mid Level

Khan Academy

We are a nonprofit education technology organization with a mission of providing a free, world-class education for anyone, anywhere. Today, over 15 million learners, teachers, and parents around the world use Khan Academy each month. But we believe this is just the tip of the iceberg!

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