Senior Director, Marketing

BetterLesson - Cambridge, Massachusetts - Full time

About BetterLesson:

BetterLesson empowers K-12 teachers to build a modern classroom: learner-centered, culturallyresponsive, and personalized. Instead of the conventional (and ineffective) format of professional development for educators—filling an auditorium for a day of sleep-inducing lectures—BetterLesson supports teachers for the entire school year with regular, 1:1, virtual coaching. We match each teacher with a world-class coach and then leverage our technology to study actual classroom performance, to suggest customized teaching strategies, to qualitatively and quantitatively measure impact on student learning, and to continuously improve teaching practice through rapid iteration. This process leads to off-the-charts teacher love (our data shows teachers love BetterLesson more than Apple users love their iPhones), high administrator engagement, and, most importantly, dramatic teacher and student growth.

We design and tightly control every aspect of the system in-house: our coaching methodology, the content behind our pedagogical viewpoint, the delivery of our services to all teachers and district leaders, and the software powering our web and mobile apps. BetterLesson has raised over $30M of venture capital and grant funding, serves over 70 school districts, sees 850K+ monthly active users accessing our online lessons and strategies, and is expanding quickly.

We are a small and growing team of teaching practice gurus, educational opportunity devotees, and product development specialists. We place tremendous value on our company’s roots and culture: a shared passion to transform professional learning for educators at scale and a sense of urgency to achieve this vision. All candidates should have the experience, competence, and enthusiasm to dive in headfirst and rapidly solve complex, exciting, and interconnected problems. We feel we offer a unique opportunity to join a small team, have flexible hours, and make a massive impact on our education system.

About the Job

We are seeking an experienced marketer, communicator, and strategic action-oriented leader to join us as a Senior Director of Marketing. You'll lead the development and execution of marketing strategies designed to meet and exceed the company’s revenue goals. You'll use company, consumer, market, and competitive data to create, launch and optimize integrated marketing programs that promote the BetterLesson brand, engage prospective K12 partners, and generate leads. you'll partner with Sales, Customer Experience, Product, and Partner Success teams to develop go-to-market strategies that help drive the growth of our business.

You are:

  • Able to mentor/influence team members to ensure marketing projects are moving forward.
  • Desire to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results.
  • Creative and have demonstrated a track record of successful marketing programs
  • Able to generate highly qualified inbound leads for our sales team to convert them into customers
  • Skilled at audience segmentation and establishing cost-effective channels for reaching specific audience segments

You Will:

  • Serve as a key member of the management team. Provide leadership for the development of strategic marketing plans including objectives and strategy for targeted markets.
  • Treat marketing campaigns as experiments that can be iteratively optimized and objectively assessed; you fundamentally operate in a data-driven manner.
  • Forge strong communication and mutual reliance between marketing, sales and partner success teams.
  • Develop and manage content marketing strategies that position BetterLesson as the thought leader in the industry.
  • Lead internal and external teams to ensure campaigns are executed on time and within budget.
  • Forecast and present to senior management and help BetterLesson achieve greater marketing success.
  • Manage overall marketing budget and allocate resources effectively based on goals
  • Manage social media strategies, develop engaging content to improve and grow followers across platforms.
  • Oversee national conferences planning and execution.
  • Track and communicate overall weekly performance to internal stakeholders
  • Design go-to-market strategies for all new and existing product/service.
  • Monitor and improve marketing spend by utilizing analytics tools to evaluate marketing effectiveness by analyzing ROI and CPL performance and optimize future campaigns.
  • Support sales in exceeding budgeted revenue targets whilst providing a first-class service that meets and exceeds the expectations of colleagues and senior leadership.

You Need:

  • A Bachelor’s Degree in Marketing or Business or equivalent combination of formal education and directly related experience.
  • 8+ years of proven B2B marketing experience, preferably in K-12 Education or EdTech
  • Proven success in development and execution of strategic marketing plans that leverage a range of inbound strategies as well as a variety of channels.
  • Expert Knowledge of the marketing and sales funnel conversion process
  • Strong leadership, communication, and interpersonal skills
  • Superb analytical, execution, and problem-solving skills
  • Belief in the power of storytelling and an openness to imagining different ways to tell and share powerful stories of BetterLesson’s work with educators.
  • Strong analytical skills and business insight combined with a strong degree of creative flair and passion in education
  • Ability to build strong and successful relationships, effectively supporting and influencing colleagues and members of the leadership team.
  • Experienced with marketing automation and CRM platforms, preferably HubSpot and Salesforce, to achieve lead generation and lead nurture goals.

Apply for this job

Apply for this job



Experience Level

Senior Level


BetterLesson empowers K-12 teachers to build a modern classroom: learner-centered, culturallyresponsive, and personalized.

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up