Senior Content Manager

Family Engagement Lab - Remote - Full time


Family Engagement Lab’s mission is to help schools ignite the power of families to support students’ social, emotional, and academic success through scalable and sustainable evidence-based programs. Family Engagement Lab is committed to addressing critical needs among traditionally underserved families, particularly low-income and immigrant families, to improve educational outcomes. Our program FASTalk (Families and Schools Talk) supports our mission by giving teachers a simple and accessible way to send text messages to families, in their home language, with activities aligned to high-quality ELA and mathematics curricula. Through tips that promote positive parent-child interactions at home, FASTalk engages families to support their child’s learning and improve student achievement. Learn more at


We are looking for an exceptional content leader who will own and manage the development and deployment of our FASTalk content assets, helping maintain FASTalk’s strategic differentiation as a catalyst of teacher-family partnership in support of student learning. This is a full time role that mixes creativity, writing (in a distinctive, family-friendly voice), and process/project management (supervising a team of part-time writers, liaising with school contacts, and coordinating with translators). Reporting to the Chief Operating Officer, the Senior Content Manager will work closely with team members across the organization, including research, customer success, and product.


Content creation: Drive and determine the content that is needed to deliver an exceptional user experience for teachers and families and boost student impact

  • Write and edit curriculum-aligned and Standards-aligned FASTalk content, ensuring content:
    • Is accessible and actionable for families of PK-8th grade students
    • Reflects instructional and grade-level priorities
    • Is culturally relevant and responsive to a range of literacy levels
    • Is consistent in terms of style, quality, and tone of voice
    • Is optimized for search and user experience
  • Manage part-time/contract team of 2-4 writers
  • Conduct ongoing usability tests to gauge content effectiveness, making data-based recommendations and revising content as needed

Content operations: Optimize key processes

  • Maintain workflow for requesting, creating, editing, translating, and loading content, coordinating regularly with internal and external stakeholders (e.g., multiple schools, 2-4 writers, 10-15 translators)
  • Develop standards, systems and best practices (both human and technological) for content creation, deployment, maintenance, retrieval and repurposing
  • Work with technical team to implement an appropriate content management system (CMS).
    • Create and maintain taxonomy and tagging strategies
    • Ensure content is structured properly for any relevant backend systems

Content strategy: Map out key goals & milestones

  • Work with leadership team to set an ambitious and clear content strategy that supports the organization’s reach and impact goals


  • Significant knowledge and experience with ELA instruction (PK-8), including high-quality curricula, standards, and instructional materials
  • Demonstrated track record of successfully translating complex ideas into actionable advice for families
  • Experience with, and a commitment to, creating culturally responsive content that reaches and resonates with culturally and linguistically diverse families
  • Deep knowledge of factors and strategies that support positive relationship building between families and teachers, and families and their children (could be via successful applied experiences and/or academic study)
  • Excellent verbal and written communication, including an ability to write for different lexile levels
  • Strong leadership skills; minimum of 3 years of experience successfully managing a diverse team
  • Strong customer advocate, with understanding and empathy for needs of users (e.g., educators and families)
  • Creative problem solver, able to identify real obstacles and viable solutions
  • Data-driven, able to analyze problems and evaluate solutions based on data
  • Detail oriented and deadline driven work ethic
  • Excellent organizational and planning skills with the ability to manage multiple projects
  • Ability to thrive in a goal-oriented, collaborative, and entrepreneurial environment, including the ability to be flexible in project execution, comfort with ambiguity, and the ability to gain clarity in the midst of some unknowns
  • Demonstrated track record of effectively collaborating with teams across geographic locations
  • Proficiency with Excel, Google Suite; experience with technology-based content management tools a plus

People of all backgrounds are encouraged to apply.



  • This position is virtual, but requires occasional communication by phone and video conferencing across the continental US.


  • Must be able to commit to 40 hrs/week
  • Desired start date: January 4, 2021
  • Hours are flexible but candidates should be accessible between the hours of 9-2pm Pacific Time
  • Salary for the position ranges from $75,000-$90,000 (commensurate with experience) and includes benefits

Application Instructions:

  • Please submit a cover letter and resume at this link:
  • Applications due by December 4, 2020

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Curriculum Design

Experience Level

Mid Level

Family Engagement Lab

Family Engagement Lab’s mission is to help schools ignite the power of families to support students’ social, emotional, and academic success through scalable and sustainable evidence-based programs. 

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