Brooke Charter School Network - Boston - Full time

Brooke Charter School Network - Boston - Full time

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The Senior Communications Associate will cultivate Brooke’s external messaging to the community we serve, including students, families, teachers, volunteers and donors. Toward that end, the SCA will demonstrate creativity and strong project management skills to steward our online presence, create compelling collateral, and engage volunteers in Brooke’s mission.

Specific responsibilities will include:

Marketing Materials Development

  • Write compelling email newsletters and other email alerts for donors, volunteers, teachers, families and general audiences
  • Manage the assembly of the annual report and other marketing materials, including working with various stakeholders across the organization to collect relevant information and ensure consistent style and tone
  • Create other collateral as needed with an eye toward brand consistency, clarity, conciseness, and effectiveness; manage, maintain, and grow the library of shared collateral, photos, videos, and documents

Multi-Channel Communications Management

  • Monitor and develop content for Brooke’s social media presence; effectively execute marketing strategy on a regular basis on multiple platforms (Linkedin, Twitter, Facebook etc.); monitor trends in social media tools, trends, and applications and appropriately apply that knowledge to increasing the use of social media at Brooke
  • Provide public relations and media relations support with an emphasis on amplifying messaging and news items - research and identify strategic media contacts; draft and pitch news releases to targeted media; monitor earned media;
  • Participate in updating and maintaining Brooke’s website

Volunteer Recruitment and Engagement

  • Identify individuals and groups in various communities with interests consistent with Brooke’s volunteer opportunities
  • Recruit, match, and manage volunteers with Brooke opportunities, especially as it relates to Brooke’s book club program and computer science mentors
  • Coordinate and execute a variety of Brooke Charter School volunteer events including logistics, invitation lists, program planning, site visits, and follow-up

Data Management and Other Responsibilities

  • Maintain accurate volunteer and communications records in Salesforce
  • Partner with the development staff to develop additional collateral as needed

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Customer Implementation / Customer Success

Experience Level

Mid Level

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