Sales Development Representative

LearningMate - Princeton, New Jersey or Remote - Full time

Position Description

We are seeking a Sales Development Representative (SDR) to help increase sales through prospecting, leads generation, leads validation, converting leads, and validating account potential for growth strategy. Candidates must have experience in pitching compelling and winning value propositions to prospective clients, through email and phone communications. Candidates must possess excellent communication skills and understanding of sales processes, especially education technology products, and solutions - selling product licenses.

The SDR will mainly be responsible for researching, prospecting, lead generation, lead validation, and scheduling calls with the sales team. Candidates must have experience in participating and monitoring marketing campaigns, must have excellent communication skills to cultivate strong relationships, and present compelling and winning pitches focusing on product sales that meet customer needs.

To be successful in this role you should have previous experience and understand insides sales and lead generation processes, preferably in education technology. Successful SDRs are competitive, motivated by results, and are passionate about education, the sales process, and the solutions we provide to our clients.

Primary Purpose

Generates a significant quantity of quality leads to sales team members; ultimately boosting sales and contributing to our long-term business growth. This is an entry-level sales position with a base + variable compensation for meeting quarterly objectives that are critical to the overall success of the company.

Essential Functions

●Study the target market, grow and manage current leads and target list, and identify prospects and validate leads

●Work closely with marketing teams to generate marketing qualified leads.

●Work closely with product teams to nurture, monitor and generate product qualified leads.

●Understand LearningMate’s products, capabilities, services, and market offerings, and present them to prospective customers based on their needs

●Achieve monthly lead quotas; conduct a large volume of outreach (25-30 daily) to customers and prospects to gather information and initiate the first step in identifying those interested parties in learning more about the company’s products and services

●Accurately enter, update, and maintain daily activity and prospect information in and other required internal reporting systems, including comprehensive and up-to-date client information

●Proactively generate, qualify new and existing leads, and establish new accounts by planning and organizing your daily work schedule to research and call on potential sales opportunities.

●Conduct thorough research prior to engaging with prospects, through a mixture of outbound cold-calls, emails, following up on marketing campaigns social selling, and inbound inquiries

●Set up meetings or calls between (prospective) clients and sales team; participate in product demos

●Engage in presales

●Collaborate with Marketing and leverage platforms like Pardot.

●Manage campaigns, outreach, communications, and track and monitor effectiveness.

●Other duties as apparent or assigned.

Key Responsibilities

●Collaborate with sales, sales research, and marketing teams

●Achieve quota assigned for prospecting (emails and calls) on a weekly basis

●Achieve quota assigned for meetings and client conversions on a monthly basis

●Achieve quota for account handovers on a monthly basis

●Stay up to date with new products/services and new pricing/payment plans

●Meet and exceed annual goals and targets

●Record and monitor the success of all sales activities and pipeline reporting by detailing information on all activity in and other CRM tools.


●Associate’s degree in marketing, communications, business, or a related field preferred. Bachelor’s degree is a plus.

●2+ years lead generation experience cold calling and prospecting using the phone, email, and social media platforms. Experience with Software Services Sales in the higher education market or experience selling to state and local education agencies preferred.

●Excellent hunting skills and understanding of sales and inside sales processes.

●Highly motivated with excellent verbal and written communication, presentation, and problem-solving skills.

●A strong sense of urgency, motivation, and tenacious follow-up.

●Results-driven, self-starter with strong organizational and time management skills, and able to handle multiple priorities with demanding timeframes.

●Ability to work collaboratively with colleagues to create a high-quality results-driven, team-oriented environment.

●A passion for K12 education.

●Willingness and ability to work flexible hours.

●LearningMate has offices in India, the U.S., and global customers. Coordination with the teams would possibly require early morning or late evening calls/meetings.

●Proficient in Google Apps and modern business tools, sales CRMs (SalesForce preferred), communication tools, mobile tools, presentation tools for virtual teams (Zoom, Google Meet)

●Regularly sit, reach, and use hands to operate phones, computers, and other office equipment; occasionally stand and walk. Occasionally lifts or exerts force up to 10 lbs.

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Experience Level

Mid Level


LearningMate employs products and services to build and connect digital channels to enable the free flow of content, data, and learning.

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