Sales Development Representative (Growth Hacker - Lead Generation)

Mursion - San Francisco, California - Full time

This hybrid Inside Sales Representative and Content Marketing role will be responsible for ensuring Mursion’s rapid growth through prospecting, lead generation, lead qualification, and sales development activities. Using a combination of strategies and tactics, the SDR will follow up on prospects generated from website, digital campaigns, events, conferences, and tradeshows in order to qualify and deliver leads to the field sales team, and, where appropriate, to close sales transactions for Mursion. In doing so, the SDR will understand the needs of target customers and articulate the value that the Mursion solution provides. A combination of personalized and mass communication will be used to achieve monthly and quarterly KPIs tied to annual revenue goals. Creative and communications ability will be critical as this job requires a good deal of content creation and presentation. This will be an important role ideal for anyone interested in building a career in Sales or Marketing who also enjoys working in a fast-paced and metrics driven environment. Powered by a blend of artificial intelligence and live human interaction, Mursion provides immersive VR training for essential skills in the workplace. By using trained professionals who orchestrate the interactions between learners and avatar-based characters, Mursion simulations achieve the realism needed to deliver measurable, high-impact results. Drawing upon research in domains such as learning science, artificial intelligence, and psychology, Mursion harnesses the best in technology and human interaction to deliver outcomes for both learners and organizations. E

ssential Functions/Responsibilities:

  • Follow-up on marketing-generated leads (including leads from the website, digital campaigns, events, conferences, tradeshows, and other activities) to qualify and deliver leads to field sales as well as schedule meetings.
  • Understand the needs of target customers and articulate the value that the Mursion solution delivers.
  • Facilitate demonstrations of Mursion’s product offering
  • Create and host educational webinars for qualified leads
  • Write client proposals
    • Draft client contracts
    • Maintain accurate information on prospects and interaction with prospects in the company CRM system. Assist in segmentation activities.
    • Maintain expert knowledge of Mursion product and messaging to persuasively demonstrate the product and articulate the value proposition of Mursion in a clear and compelling way.
    • Research accounts, identify key players, and develop outreach plans to generate interest with potential customers.
    • Work collaboratively to operationalize Mursion branding and develop new campaigns and messaging to reach prospects.
    • Help ensure resource optimization through regular analysis and reporting.

    Minimum Qualifications/KSA’s

    • Metrics driven and goal-oriented mindset
    • Exceptional communications skills and ability to ideate, editorial sensibility

    • Comfort with rejection and thick skin required

    • 1-2 years of marketing experience with a B2B SaaS business
    • Passion for learning technology and the best practices for improving behavioral skills.
    • Hands-on experience executing marketing strategy in marketing areas such as lead generation, digital marketing, and communications
    • Strong verbal, written, and communication skills
    • Ability to exude the types interpersonal skills Mursion espouses to develop (empathy, active listening, executive presence, etc.)
    • Ability to communicate across functions and with key stakeholders
    • Excellent project management, problem-solving, and organization skills
    • High attention to detail with strong execution and follow-through
    • Strong work ethic and grit, ability to wear many hats at once and comfort with fluid environments
    • Strong team orientation, models team citizenship and advances collaboration and communication

    Preferred Qualifications/KSA’s

    • Experience with CRM technology preferred
    • Knowledge of corporate learning space and key stakeholders preferred
    • Startup experience preferred

    Please note this job description is not designed to cover or contain a comprehensive listing of duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Mursion is proud to be an equal opportunity and affirmative action employer, and we will also provide reasonable accommodation to qualified individuals with disabilities.

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    Experience Level

    Entry Level


    Mursion is a virtual reality environment where professionals practice and master the complex interpersonal skills necessary to be effective in high-stakes professions. We deliver simulations that recreate the most demanding interpersonal exchanges that professionals confront on the job every day.

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