Sales and Marketing Coordinator

Empow Studios - Newton, Massachusetts - Full time

Sales & Marketing Coordinator

Full time | Location: Newton, MA

As Sales & Marketing Coordinator, you will work in partnership with the Greater Boston Regional Director and our National Director of Marketing to achieve our marketing and sales goals in the Greater Boston area. You will leverage national marketing campaigns to generate leads with potential school partners, and then support the sales process by conducting research, drafting proposals, and managing opportunities in Hubspot. You will increase awareness among parents of our STEM classes and camps by attending camp fairs, generating local social media, producing collateral, and conducting local PR. The ideal candidate will have successfully worked in sales and marketing, and will be adept at managing several competing priorities simultaneously. This is a great opportunity for a highly organized, detail-oriented, and highly personable team player, who has a passion for education, and wants to make a meaningful difference in the lives of thousands of young people.

About Empow Studios

At Empow Studios, we educate children ages 7-17 in coding, engineering, and digital arts with a focus on fun, discovery, and building a life-long passion in STEM. We have won more awards for excellence, and offer more programs, in more locations, than any other STEM education provider in Massachusetts.

Through our regional offices, we provide:

  • STEM summer camps at 20 locations across Massachusetts
  • School-year STEM classes for students after school, on weekends, and during school breaks both directly and through partnerships, in more than 50 locations in Massachusetts
  • Support to private and public schools that enable them to provide high quality STEM programs to their students using our instructors, curriculum, and/or technology

In this role, you will report to the Greater Boston Regional Director who was formerly VP Sales for two national education and youth-focused companies. You will work closely with our National Director of Marketing who previously led marketing at two nationally recognized educator sector companies, and you will be an integral part of the Greater Boston team which includes dozens of teachers.

Position Overview

What You Will Do

  • Sales Support to Regional Director
    • Generate leads. Leverage national resources to produce locally tailored email campaigns, customized landing pages, case studies, and events to generate leads among local schools and camps
    • Research and qualify leads. Conduct research to assess fit of leads and prepare for initial meetings
    • Draft materials for sales meetings. Customize standard meeting materials to meet unique needs
    • Draft contracts. Tailor templated contracts to meet the unique situation of each potential partnership
    • Maintain Hubspot. Ensure that CRM data is updated as opportunities move through the sales pipeline
    • Take the lead in closing smaller opportunities. For smaller opportunities, work directly with potential partners to understand their needs, configure solutions, and negotiate contracts
    • Coordinate with the Program Management team. For all potential partners, coordinate with Programs to ensure that they are prepared to deliver the proposed programs
  • Play Key Role in Local Community Marketing
    • Book, organize, prepare and staff events. Using events such as camp fairs, create a strong local presence in the community particularly among parents who could be prospective customers
    • Create and nurture relationships with community organizations. Build and sustain partnerships with community organizations (e.g. PTAs, after-school providers) that can recommend us to their networks
    • Social media. Manage our membership in local affinity groups by providing value-added content in targeted online forums. Manage our local facebook and other social media presence
    • Press. Proactively create local press opportunities and be the first point of contact for inbound press inquiries
  • Conduct Market Campaigns and Create Materials
    • Marketing materials. Modify nationally produced marketing collateral such as brochures and direct mail pieces to meet local conditions. Design smaller pieces to meet unique local needs
    • Partner on Campaigns. Partner with National Director of Marketing to implement national marketing campaigns in your region

Characteristics of an Ideal Candidate

  • At least two years of related work experience demonstrating strengths in various facets of marketing and sales (or business development)
  • Outstanding communicator -- both oral and written
  • Persistent and resilient problem solver; able to find creative ways around obstacles
  • Highly personable; able to quickly form positive relationships
  • Highly organized and detail oriented
  • Capable of working independently and as a part of a team
  • Confident with a range of design tools for website, presentation, and printed materials
  • Comfortable using CRM tools such as HubSpot
  • Experienced using various forms of social media
  • Comfortable and excited to work in an entrepreneurial setting experiencing rapid growth
  • Eager to expand your marketing and sales role; proven ability to learn quickly
  • Demonstrated passion for education, youth, and/or STEM as evidenced by career or volunteer experiences; experience with education, online learning, and/or youth-facing consumer products is a valuable plus
  • Strong commitment to Empow Studios’ mission is required
  • BA/BS degree required

Salary and Benefits

This is a full-time position with competitive salary and benefits.

To Apply

Now that you’ve imagined the possibilities, we’d love to receive your RESUMÉ AND COVER LETTER introducing your amazing self and outlining how your skills and experience approach, meet, or exceed characteristics of an ideal candidate! Please email both to: with the title of the position you are applying for and your name in the subject line (e.g., Sales & Marketing Coordinator, Jane Doe)

Empow Studios is an equal opportunity employer and does not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Empow Studios values diversity of all kinds and encourages candidates from all backgrounds to apply for this opportunity. Empow Studios is an E-verify Employer.

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Experience Level

Mid Level

Empow Studios

At Empow Studios, we educate children ages 7-17 in coding, engineering, and digital arts with a focus on fun, discovery, and building a life-long passion in STEM. We have won more awards for excellence, and offer more programs than any other STEM education provider in Massachusetts.
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