Sales and Marketing Analyst

BrainPOP - New York, NY - Full time


BrainPOP, a leading creator of online digital educational content including animated movies, student creation tools, learning games, interactive quizzes, and other related activities seeks a Sales and Marketing Analyst to join us at our New York City headquarters.

Responsibilities:

  • Define and implement measurement strategies that align with sales and marketing objectives
  • Coordinate and support sales force activities including sales leads, forecasting, sales analysis, and related reporting
  • Develop prospect lists from internal and external data sources for marketing programs
  • Produce meaningful marketing KPIs and deliver performance reports with actionable insight (campaign ROI, lead scoring, forecasting, and tracking leads through opportunity stages)
  • Recognize customer, product, and sales trends to determine recommendations on promotions, pricing, and special offers
  • Manage data and information for easy access

Qualifications:

  • Database (SQL) expertise
  • Expertise in MS Office with emphasis on Excel and PowerPoint
  • Proficiency with sales and marketing automation tools
  • Experience with data analytics tools (Tableau, Microsoft BI, R)
  • Solid knowledge of website analytics tools (Google Analytics, WebTrends)
  • Strong analytical skills and data-driven thinking
  • Bachelor’s degree in Business, Analytics, Data Science, or related field

To apply, send a brief cover letter and your resume to marketingjob@brainpop.com. Be sure to include “Sales & Marketing Analyst” in the SUBJECT field. No phone calls or recruiters, please.

Equal Opportunity/Affirmative Action Employer

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Experience Level

Entry Level

BrainPOP

BrainPOP (www.brainpop.com) creates cross-curricular digital content that engages students and supports teachers, from animated movies, student creation and reflection tools, learning games, and interactive quizzes to customizable and playful assessments, lesson plans, professional development opportunities, and beyond. The individual account system My BrainPOP lets teachers assign work, provide feedback, and keep track of learning overall. Ideal for classrooms, home, and mobile devices and individual, team, or whole-class learning, our resources include BrainPOP Jr. (K-3), BrainPOP (available in English, Spanish, Mandarin, and French), and, for English language learners, BrainPOP ESL. We’re used in more than 30 percent of U.S. elementary and middle schools and welcome millions of monthly site visitors; our award-winning apps regularly rank among the highest in the major app stores’ education categories.

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