Remote Email Marketing Coordinator

Lexia Learning - Remote - Full time

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Remote Email Marketing Coordinator

Job Overview :

We are seeking an Email Marketing Coordinator to plan, manage, build, and deploy digital marketing and email campaigns for all brands under Lexia Learning and/or Voyager Sopris Learning. This position is fully REMOTE.

Job Responsibilities :

  • Provide digital marketing campaign execution support for marketing team including email, landing pages, content syndication, display advertising, paid search and social media ads.
  • Manage the end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, and optimization.
  • Work with stakeholders across the marketing organization to ensure that email and digital marketing is executed in support of brand strategy and in accordance with best practices.
  • Manage operational calendar for campaigns and advise on best practices for deliverability, engagement and analytics.
  • Support the development and building of engagement and nurture programs, including ongoing campaigns to manage all stages of lead/contact nurturing development.
  • Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.
  • Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs.
  • Create campaigns in Marketing Automation tools & SFDC for tracking and automation, including importing of leads into campaigns.
  • Assist with database maintenance, data import and data cleanup programs.
  • Report out to marketing counterparts on insights, program goals and program updates.
  • Manage ongoing testing to further optimize creatives, landing pages and targeting segmentation.

Job Qualifications:

  • BA/BS in Marketing, Communications or a related degree or equivalent experience.
  • 2+ years of experience in building and developing marketing campaigns and programs highly preferred .
  • 1+ years of direct experience in Marketing Automation tools (ie Marketo, Eloqua, Pardot, Hubspot, etc.)
  • Working knowledge of creating and implementing lead capture forms.
  • Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.
  • HTML coding is a plus
  • Proficiency in Excel and reporting analysis required.
  • Proven to be results-oriented with strong attention to detail and the ability to prioritize multiple objectives and projects.
  • Understanding of Account Based Marketing is a plus.
  • Track record of developing and managing multiple programs simultaneously.
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve.
  • Aptitude for problem-solving and strong critical thinking skills.
  • Excellent verbal and written communication skills.
  • Result oriented with ability to work independently and within a team environment.

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

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Role

Marketing

Experience Level

Mid Level

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