The 9-12 Social Studies Product Marketing Manager provides strategic direction, marketing planning and execution, and operational support for the 9-12 Social Studies product line.
Responsibilities include planning for products; researching market data to support development decisions made by the product line leadership; and working with the cross-functional team to ensure a successful execution of the 9-12 product line strategy. The 9-12 Social Studies Product Marketing Manager is responsible for tracking competition and market trends and utilizing this information when creating product messaging that portrays his/her programs in the most competitively advantaged manner. The 9-12 Social Studies Product Marketing Manager will also develop online and print-based marketing promotions, and marketing campaigns, utilizing tools such as Direct Response Marketing, Print Ads, and Public Relations. This position is responsible to ensure that key product features and competitive differentiators are adequately described to both customers, and the Field Sales team. This position is responsible for successful development and implementation of national and/or state-specific campaign marketing plans to support the product line. This position will work closely with the sales teams, the K-8 Social Studies Product Marketing Manager and will need to provide daily support, information, and training.
The 9-12 Social Studies Product Marketing Manager will also:
- Participate in the development of the long-term strategic plans for product line(s)
- Participate in product planning and development work in collaboration with product development teams to ensure timely delivery of market leading offerings
- Gather and analyze data to support the decision-making process for product plans
- Monitor and assess market and competitive trends and customer needs
- Communicate with customers, management, internal departments, and sales to coordinate overall marketing and product development efforts in accordance with company goals
- Manage the development of all sales and marketing collateral including digital marketing pieces such as email, social media, and website develop
- Ensure that Sales remains informed of all product information and updates
- Ensure that the daily operations for marketing are maintained
- Train Sales Representatives, Sales Managers, Specialists, and Customer Service on the complete 9-12 Social Studies product line.
Requirements
- 4 years’ work experience as a Marketing or Product Manager
- Strong track record of working on cross-functional teams required
- Demonstrated ability to effectively manage projects required
- Strong verbal and written communication skills required
- Good time management skills and organizational skills required
- Experience in online marketing techniques required, including email, social media, product demos (such as Brainshark or Camtasia) required
- Proven ability to work in a fast-paced, deadline driven, collaborative climate required
- Strong interpersonal skills required: Must be able to interact successfully with customers, sales team, product development team, and product management team
- BA/BS in related field required, Master’s of Business Administration, preferred
- Experience in the Social Studies market, preferred
- Experience in K-12 educational publishing and e-learning, highly preferred
