Product Marketing Manager, K-12 Education - Salesforce.org

Salesforce.org - San Francisco, California or Remote - Full time

Everyone who wants to change the world should have the tools and technology to do so. Technology is the most powerful equalizer of our time, providing access to data, knowledge, and--above all--connections. Salesforce.org gets our technology in the hands of nonprofits and educators so they can connect with others and do more good. As a social enterprise, the more missions our technology supports, the more we invest back into technology and communities, creating an endless circle of good.

Salesforce.org is committed to helping education organizations innovate with our technology. We are building open K-12 enterprise solutions to deliver world-class CRM platform solutions to this vital yet underserved market.

Salesforce.org is looking for a strategic, resourceful, fun-loving product marketer with a passion for K-12 / edtech and B2B performance marketing (ideally both!) to drive go-to-market strategy, execution, and messaging for technology solutions to help revolutionize the K-12 market. The ideal candidate has experience creating and executing digital, event, and content marketing campaigns to both raise awareness and generate leads with K-12 decision-makers.

The K-12 team is an early- to mid-stage startup within Salesforce.org – we’re small but are seeing real market momentum. This role is critical in accelerating our growth in both platform adoption and revenue, and a chance for the right person to not only drive end-to-end marketing programs but also to meaningfully inform overall strategy.

Primary Responsibilities: What Your Day Looks Like

  • Partner with Product Management (Salesforce.com & Salesforce.org) to understand the overall K-12 industry & product strategy. Translate functionality & benefits into compelling marketing solution messages. Develop & execute creative go-to-market strategies.
  • Collaborate with Content, Campaigns, Digital and Field Marketing teams to define & drive innovative awareness and demand campaigns and events strategies to support business objectives & build pipe.
  • Execute multi-channel marketing campaigns to generate leads. Track ROI across channels & adjust/scale marketing spends & tactics accordingly.
  • Develop top-of-funnel strategies & content to drive greater awareness & credibility/thought leadership of Salesforce in K-12.
  • Build--and work cross functionally to execute on--product launch & sustaining plans that sync with business & revenue goals and align with pipeline generation targets.
  • Develop customer-facing materials that clearly articulate the value of our platform. Deliver webinars, data sheets, solution guides, demo videos, and other content for all funnel stages. Create visionary and compelling customer-facing presentations.
  • Enable a growing K-12 sales team with messaging, sales plays, cheat sheets, FAQs, 1-sheeters, success stories, presentations, competitive intel, and more.
  • Source & capture customer successes via blogs, case studies, and videos.
  • Optimize email campaigns across entire funnel, w/ corporate marketing, sales, & customer success teams; segmenting & enriching mailables by target audience.
  • Support our (& our ecosystem’s) presence at 3rd-party education/edtech events, incl. speaker submissions.
  • Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people).
  • Maintain an Editorial Calendar, aligned to quarterly themes, & drafting/editing related content incl. social media.
  • Activate our robust partner ecosystem to help spread the word about Salesforce’s capabilities in K-12.
  • Run point on Salesforce.org’s K-12 website updates.

Professional Experience/Skills Required:

  • 4+ years of full-time experience in marketing, message development, product go-to-market, email marketing, content marketing, digital advertising, social, and/or branding within a high tech/ed tech company
  • Bachelor’s degree or equivalent (MBA preferred)
  • Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS and CRM
  • Basic fluency with Salesforce solutions, esp. Sales Cloud, Pardot, and reports/dashboards
  • Substantive knowledge of K-12 education market (strongly preferred), incl. buyer/user pain points & competitive landscape
  • Top-notch messaging, positioning, and storytelling, with experience crafting compelling marketing content
  • Strong problem-solving skills; analytical orientation & facility with measuring program ROI
  • Excellent written communication skills
  • Leadership & strategic decision-making: Can see the forest through the trees, and plan for obstacles around corners, in a dynamic environment. Can synthesize external (market) & internal (cross-business/vertical) information to yield breakthrough insights
  • Strong organizational and follow-up skills, with a team-first personality
  • Scrappiness: a motivated, driven and self-starting attitude
  • Ability to work in a fast paced, collaborative setting & to multi-task, take initiative, and manage time effectively; persuasive communicator to get buy-in from other teams

*LI-Y

Posting Statement

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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Role

Marketing

Experience Level

Mid Level

Salesforce.org

Salesforce.org gets our technology in the hands of nonprofits and educators so they can connect with others and do more good. As a social enterprise, the more missions our technology supports, the more we invest back into technology and communities, creating an endless circle of good.

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