Product Marketing Manager

Teachers Pay Teachers - New York, NY - Full time

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Teachers Pay Teachers is looking for a passionate, experienced Product Marketing Manager (PMM) to join our team.  This means that in addition to rolling up your sleeves and helping us bring new products to market, you’ll help define and establish best practices for product marketing at TpT.

As our expert, you'll set the product marketing strategy from beginning to end. You have a strong business acumen and understand the customer and market opportunity. Your role will utilize the skills of an entrepreneur, strategist, marketing visionary, storyteller, and cross-functional team leader. You’ll work with product management, engineering, community, marketplace integrity, customer experience, and more. Whether you're defining go-to-market strategies, planning and executing feature releases, or improving the way we bring products to market at TpT, your contribution will be crucial.

Responsibilities:

  • Lead efforts to determine key value propositions and target audiences of new solutions
  • Create and maintain core product positioning, naming, features, and benefits
  • Develop go-to-market launch strategies and craft marketing program tactics and goals
  • Measure and track effectiveness, actively course correcting based on results
  • Build customer-focused product content that excites, inspires, and compels adoption
  • Design thoughtful communication plans for internal and external partners
  • Manage cross-functional implementation of the product marketing plan

Qualities of a Successful Candidate:

  • Ability to grasp and translate technical capabilities into benefits
  • Proven history of creating effective marketing programs
  • Strong verbal, written communication, and copywriting skills
  • Comfortable working in a constantly evolving environment
  • Ability to juggle multiple, fast-paced projects
  • Appreciates feedback and values honest, thoughtful critique
  • Believes in our mission to empower educators

Qualifications:

  • BA/BS in business or marketing / communications preferred
  • 5+ years of product marketing experience

Extra Points:

  • Experience in education industry or background in education
  • Worked as a product marketer at both a large company and small start up

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Role

Marketing

Experience Level

Mid Level

Teachers Pay Teachers

Teachers Pay Teachers (or TpT, as we call it) is a community of millions of educators who come together to share their work, insights, and inspiration with one another.

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