Product Marketing Manager

National Restaurant Association - Multiple Locations - Full time

The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we’re looking for an experienced Product Marketing Manager for our industry-leading hospitality training products.

The learning products offered by the National Restaurant Association, and its family of brands ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, has led the way in training and certifying millions of current and future hospitality workers. We provide best-in-class food safety, lodging, and leadership training to, hoteliers, food service businesses, and academic institutions across the world. We equip our global audience with innovative, engaging training utilizing multiple platforms, from textbooks to online resources to mobile applications, with a focus on both compliance-driven and career-development suites.

As an integral member of our Business Services Division, you will lead efforts to develop and manage go-to-market, sales enablement and other marketing strategies for our Career and Academic portfolio, ensuring alignment on product positioning, value proposition and message architecture across all channels. Position collaborates closely with stakeholders across Marketing, Sales, Product, Customer Care and more.

Ideal candidates bring a minimum of 5-7 years of experience with B2B/B2C product marketing, ideally within Education/ Training/Certification. Position requires a creative and collaborative manager who brings outstanding strategic and forward-thinking, and extensive knowledge of marketing best practices, including inbound/outbound lead generation.

Position can operate from our Chicago or Orlando offices.

Responsibilities:

  • Lead the go-to-market plans and activities for the Career and Academic business products.
  • Ensure alignment on product positioning, value proposition and message architecture across all channels, including Digital Marketing, Sales, Operations and Product Management.
  • Oversee marketing funnel along with their relevant KPIs such as CTR, CPA etc.
  • Create B2B/B2C eCommerce campaigns to drive direct sales.
  • Work with Director, Product and Growth Marketing implement brand awareness programs.
  • Understand and consider competitive landscape and target markets in marketing strategies and messaging.
  • Leverage research to influence product acquisition and evangelize on behalf of customers and end users.
  • Own demand generation channels and be responsible for driving leads for the sales team to qualify and close; exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration.
  • Create marketing campaigns that leverage multiple channels including email, media (press and broadcast), social, direct mail, tradeshows etc.
  • Manage outside creative vendors and agencies to ensure successful campaign execution.
  • Lead development and execution of sales enablement programs that align to product and sales objectives.
  • Work cross-functionally across the company, including with Product, Partnerships, Technology, Comms, Social, Legal, Creative, Research, and more to shape the go-to-market strategy.

Requirements:

  • Bachelor's degree required, MBA preferred.
  • Minimum of 5-7 years of B2B/B2C product marketing, integrated or brand marketing experience required.
  • 4-7 years of Academic or Professional Learning experience required. Familiarity with Education/Training/Certification industry highly desirable.
  • Knowledge of Hospitality/Restaurant industry a plus
  • Experience with Salesforce.com, Marketo and NetSuite ERP highly desirable.
  • An understanding of all aspects of go-to-market strategies (inbound and outbound).
  • Excellent written, verbal, and interpersonal communication skills.
  • Self-starter who thrives in a fast-paced tech environment, at ease and calm with frequent pivots in priorities.
  • Strong quantitative background to support data-informed decision-making.
  • Understanding of good creative and marketing communications with an eye for detail, and a passion for being on-brand.
  • Comfort collaborating with both creative and technical teams, flexing between product details and storytelling.
  • Outstanding program management with the ability to manage multiple, cross-functional projects simultaneously.
  • Hands-on capability to build a range of marketing assets, including succinct demos, slide pitch-decks, eBooks, videos, and event/webinar content.
  • Creative problem-solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
  • Confident communicator: ability to engage and present to internal, external, and global audiences.
  • Excellent writing skills, including ability to communicate technical concepts.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, people of color, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing and promoting those who are best qualified.

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Locations

Chicago, Illinois
Orlando, Florida

Role

Marketing

Experience Level

Mid Level

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