Product Marketing Manager

Classroom Inc. - New York, NY - Full time

Classroom Inc. - New York, NY - Full time


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About Us

We’re looking for an entrepreneurial Product Marketing Manager who is eager to help Classroom, Inc. achieve its ambitious goals of dramatic growth in users, significant improvements to user retention, and continuous enhancements to product usability and program efficacy. Classroom, Inc. is on the precipice of unprecedented impact, building transformative digital learning products and programs for schools across the country, and we’re ready to engage with more educators than ever before.

About You

  • You find Classroom, Inc.’s mission compelling and believe that education technology is a vehicle to achieve breakthrough results for students.
  • You have experience as overseeing the full life-cycle of product marketing and are familiar with (and energized by) web apps, especially education technology apps.
  • You relish data and have experience folding it into your strategic decision-making.
  • You are keen to produce messaging and positioning for products, which will drive demand.
  • You fit seamlessly into an environment comprised of specialized teams such as design, engineering, and research, all attempting to “do more with less”.
  • You find equal parts excitement in contributing to setting the strategy for product marketing, while also rolling up your sleeves to drive the product forward.


  • Demand Gen: Create demand gen programs and own the funnel of new users, from attracting and acquisition, to onboarding and ultimately product usage.
  • Data-Driven Marketing: Review funnel performance data constantly and pursue opportunities for refinement with the product and program teams, including digital advertising, landing page creation, and new feature promotion to current and existing users.
  • Brand Awareness: Keep brand awareness high by placing Classroom, Inc. at the right place, at the right time, whether it’s a product review on EdSurge, a game demo on BrainPOP, or a panel discussion at SXSWedu.
  • Distribution Strategies: Build and execute strategic partnerships with digital distribution channels, including Amazon Inspire, Khan Academy, and Houghton Mifflin Harcourt.
  • Website Maintenance: Manage the Classroom, Inc. website to feature our products, including copy, imagery, information architecture, user journeys, and original content.
  • Content Marketing: Use content marketing strategies to share student and educator testimonials, case studies of school partners, endorsements from experts, and educational resources. Leverage engagement with educators, thought leaders, and media on social media, and promote usage of the product.
  • Market Intelligence: Monitor learning games and education technology markets, and make refinements to messaging and product positioning based on growth trends, user expectations of technology, and competitive developments. Identify new markets for outbound marketing programs.
  • Cross-Team Collaboration: Collaborate closely with all teams at Classroom, Inc. to support our ambitious strategic plan, which focuses on new user acquisition and existing user retention.

Core Skills

  • WordPress
  • Yoast
  • Facebook Ad Manager
  • Twitter Analytics
  • Google Analytics
  • Google Sheets
  • Google AdWords

Bonus Skills

  • Balsamiq
  • InVision
  • Lucidchart
  • SQL

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Experience Level

Mid Level

Classroom Inc.

Classroom, Inc. is a nonprofit that helps students in high-poverty communities develop literacy and leadership skills. By creating digital learning games and curriculum set in the professional world, we invite students to take charge of their learning.

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