Product Marketing Manager

BrightBytes - San Francisco, CA - Full time

BrightBytes - San Francisco, CA - Full time

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About BrightBytes

BrightBytes, a mission-driven organization, is the world’s leading provider of research analytics to K-12 Schools. BrightBytes was founded by educators working closely with industry experts who care deeply about learning in the 21st century. 

The organization’s flagship product Clarity, an award-winning SaaS platform, hosts nearly a dozen different solutions. Clarity improves learning for millions of students globally by giving educational leaders the learning analytics they need to make faster, better decisions in schools. There is a reason why BrightBytes, a fast-growing educational research and analytics organization, counts one in five U.S. schools as customers, has a 98% customer renewal rate, and more than twenty industry awards; it’s because its modules really do improve the way the world learns. 

The combination of Silicon Valley technologists, an Emmy Award-winning designer, acclaimed statistical researchers, data scientists, and lifelong education practitioners makes up a team of individuals that bring incredible depth in a wide range of fields combined with a passion for education. BrightBytes hires mission-driven individuals who are eager to apply their educational expertise in a fast-paced, fun, entrepreneurial environment that delivers the tools that educators need to improve the success of all students. 

The Product Marketing Manager is a critical member of the BrightBytes team, reporting to the Vice President of Marketing. Working collaboratively with fellow marketing team members, as well as colleagues in Product Development, Content, Sales, and Client Services, the Product Marketing Manager is responsible for both product planning and product marketing throughout the product lifecycles. In addition, the Product Marketing Manager will lead our efforts in supporting sales enablement and implementation with the necessary tools and materials. The Product Marketing Manager is expected to have a comprehensive understanding of the content and strategies of the BrightBytes products, as well as knowledge of current education trends and marketing practices.


  • - Serve as the marketing team’s lead liaison on BrightBytes’ products to communicate product features, functionality, and enhancements both internally and externally
  • - Provide the market voice and perspective, including competitive market analysis, throughout the development process on programs with significant school market presence.
  • - Work with product developers in shaping new products and developing appropriate pricing, delivery, and timing to the market
  • - Manage all market-facing communication aspects of the product life-cycle process including: launch strategy/relevant communication materials and tactics for new products, product version upgrades and migration for existing products
  • - Continually solicit and incorporate the feedback of sales, client success and customers
  • Work collaboratively to create, refine and maintain sales enablement and support tools including: product messaging, presentation templates/scripting, product demos and video, web content, and playbooks
  • - Work with sales team members and consultants to shape messaging and materials to maximize localized sales opportunities including state campaigns

Experience and Qualifications

  • - A minimum of 5 years experience in product marketing, preferably in the educational publishing or educational technology field
  • Bachelor’s degree required, Graduate degree preferred
  • - Strong understanding of the purchasing processes and influencers in the K–12 market
  • - Experience working with direct sales team members and resellers preferred
  • - Established workflows, processes, and best practices to coordinate product marketing activities from conception through launch
  • - Ability to manage multiple projects simultaneously, including experience working with multi-product portfolios
  • - Analytical, resourceful, and thoughtful team player with excellent oral and written communication skills
  • - Experience with CRM and marketing automation tools highly desired
  • - Excellent written and verbal communication skills
  • - Highly proficient with word, excel, powerpoint, project managements software

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Experience Level

Mid Level


BrightBytes improves learning for millions of students globally through the use of learning analytics and industry research.

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